Saturday, August 31, 2019

Indian Mathematicians And Their Contributions Essay

Ramanujan He was born on 22na of December 1887 in a small village of Tanjore district, Madras. He failed in English in Intermediate, so his formal studies were stopped but his self-study of mathematics continued. He sent a set of 120 theorems to Professor Hardy of Cambridge. As a result he invited Ramanujan to England. Ramanujan showed that any big number can be written as sum of not more than four prime numbers. He showed that how to divide the number into two or more squares or cubes. when Mr Litlewood came to see Ramanujan in taxi number 1729, Ramanujan said that 1729 is the smallest number which can be written in the form of sum of cubes of two numbers in two ways, i.e. 1729 = 93 + 103 = 13 + 123 since then the number 1729 is called Ramanujan’s number. In the third century B.C, Archimedes noted that the ratio of circumference of a circle to its diameter is constant. The ratio is now called ‘pi ( ÃŽ   )’ (the 16th letter in the Greek alphabet series) The largest numbers the Greeks and the Romans used were 106 whereas Hindus used numbers as big as 1053 with specific names as early as 5000 B.C. during the Vedic period. ARYABHATA Aryabhatta was born in 476A.D in Kusumpur, India. He was the first person to say that Earth is spherical and it revolves around the sun. He gave the formula (a + b)2 = a2 + b2 + 2ab He taught the method of solving the following problems: BRAHMAGUPTA Brahma Gupta was born in 598A.D in Pakistan. He gave four methods of multiplication. He gave the following formula, used in G.P series a + ar + ar2 + ar3 +†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. + arn-1 = (arn-1) à · (r – 1) He gave the following formulae : Area of a cyclic quadrilateral with side a, b, c, d= √(s -a)(s- b)(s -c)(s- d) where 2s = a + b + c + d Length of its diagonals = SHAKUNTALA DEVI She was born in 1939 In 1980, she gave the product of two, thirteen digit numbers within 28 seconds, many countries have invited her to demonstrate her extraordinary talent. In Dallas she competed with a computer to see who give the cube root of 188138517 faster, she won. At university of USA she was asked to give the 23rd root of 91674867692003915809866092758538016248310668014430862240712651642793465704086709659 32792057674808067900227830163549248523803357453169351119035965775473400756818688305 620821016129132845564895780158806771. She answered in 50seconds. The answer is 546372891. It took a UNIVAC 1108 computer, full one minute (10 seconds more) to confirm that she was right after it was fed with 13000 instructions. Now she is known to be Human Computer. BHASKARACHARYA He was born in a village of Mysore district. He was the first to give that any number divided by 0 gives infinity (00). He has written a lot about zero, surds, permutation and combination. He wrote, â€Å"The hundredth part of the circumference of a circle seems to be straight. Our earth is a big sphere and that’s why it appears to be flat.† He gave the formulae like sin(A  ± B) = sinA.cosB  ± cosA.sinB

Friday, August 30, 2019

Causes of an Unhealthy Diet Essay

The Causes of An Unhealthy Diet There are many causes for an unhealthy diet. The causes themselves can range from person to person, but generally there are some that are identical from one person to another. The general causes that stand out the most include personal expense, believing current eating habits is healthy enough, and knowing a change is needed but doing little to change it. What you eat, whether you think about it or not, relies mostly on what you can afford. For example a college student like me, would find it more affordable to make some Macaroni and Cheese then go to a healthy restaurant. Also with expense, convenience can be included. Like the previous example a quick meal loaded with calories and other fats would be more convenient for a college student than making a five course meal from scratch. In the end the $0. 99 macaroni would be the more economical way to go. A big mistake a lot of people make is thinking what they currently eat is healthy enough already. They will attempt to stick to the food pyramids suggested servings, but will pay little attention to actual ingredients in the food. Two perfect examples are pasta and juice. Out of convenience, Pasta Roni is used for a quick flavorful meal. Little attention is given to the preservatives and ample amount of sodium included in each box. Fruit juice is possibly the worst culprit. You drink your juice thinking you’re getting your servings for the day. In actuality you’re getting 10% actual juice and an unhealthy overload of sugars and food colorings. It really pays to read all the nutrition facts when planning a healthy meal change. Finally, knowing a change is needed and providing resistance is a major contributor to an unhealthy diet. For most of us having a set schedule or favorite food is hard to change. For example, the thought of having to give up Chicago Style Hot Dogs for the sake of a healthier diet would not be a sacrifice I would be willing to make. And then there those who simply resist all efforts of change from nutrition to exercise. They are so set in their ways nothing will change their minds. Unfortunately these are the people you usually see with the serious health problems or obesity due to unhealthy diets. There will always be causes for an unhealthy diet. It is the individuals’ responsibility to recognize and manage those causes. Whether the causes are monetary, lack of interest in actual ingredients, or resistance to change. The final outcome will be based on the individuals’ decisions thus making overall health a personal problem.

Thursday, August 29, 2019

James Stimson and Walter Lippman Essay Example | Topics and Well Written Essays - 750 words - 4

James Stimson and Walter Lippman - Essay Example On the other hand, Walter Lipmann views political changes and drafting laws as people who have their own limited areas of thinking tanks and social setups and they are bound innately by behavior to share and act within those social gatherings precisely. Therefore, he considers lawful bodies as apart from those people and they make laws workable with reference to those limited think tanks of their own. Therefore our values, ideas, and opinions have different boundaries and cannot be directly observed. All these diverse thoughts and opinions must be stacked together into a synchronized output. He further stresses on the fact that whatever is heard and not witnessed, is subjective leading to the personal observation of events. Furthermore, even the visual happening may contain sustainable errors of viewing and presenting the truth. This largely depends on the size of the crowd as the number of person increase, the actual event or word will be displaced as many times as the number of peo ple passing and commenting on it increases. Its accuracy and reliability decrease. Moreover, the facts are actually the happenings that what we want to see and are largely dependent on our emotional, psychological and situational implications. According to Walter, only a specialized class of individuals can act as consultants who are to resolve many of the problems whereas the representative government has nothing to do with it. The government if it has to operate set standards for providing basic necessities.... Therefore our values, ideas and opinions have differing boundaries and cannot be directly observed. All these diverse thoughts and opinions must be stacked together in to a synchronized output. He further stresses on the fact that whatever is heard and not witnessed, is subjective leading to personal observation of events. Furthermore even the visual happening may contain sustainable errors of viewing and presenting the truth. This largely depends on the size of crowd as the number of persons increase, the actual event or word will be displaced as many times as the number of people passing and commenting on it increases. Its accuracy and reliability decreases. Moreover the facts are actually the happenings that what we want to see and are largely dependent on our emotional, psychological and situational implications. According to Walter, only a specialized class of individuals can act as consultants who are to resolve many of the problems whereas the representative government has not hing to do with it. The government if it has to operate set standards for providing basic necessities and draws a border line standard limit to access its performance which according to him is a concern of very few people. James Stimson gave his own view on public opinion that changes and shapes American politics. He says that the political change is clustered at margin on the basis of which he gave different factual and objective assessment theories and concepts to support his views, whereas Walter Lipmann differentiates between the true facts and the picture of human as a result or impression driven by those facts and the actual action of human of the picture. James thinks that if a dramatic critical change is subdued then it’s a game play of

Wednesday, August 28, 2019

Decadal Sand Bar Behavior Essay Example | Topics and Well Written Essays - 1000 words

Decadal Sand Bar Behavior - Essay Example Tough availability of the material is of equal importance in forming a sand bar; the size of the material of the Sand Bar depends on the size of the waves or the strength of the material. As a bar is merely a disposition of material by the water, in case of vessel grounding on these bars is worse off than grounding on stationary rocks. This is because of the more destruction caused by the shifting action of these materials. These bars can spread over a considerable range in size and length, from just a couple of meters in a small stream to large depositions stretching over hundreds of kilometres along a coastline, commonly known as barrier islands. Long shore currents or even fluvial currents in the shallow water coastal environments are responsible for the construction of submerged bars. These bars are strongly determined by the amount of unused sediment available along a shore. These sediments along the shore are called its "sand budget" and determine the number of bars that form along the coastline. The types of submerged bars and the orientations and shapes are controlled by the way the sediments are transported through the shore zone. Along the shoreline which is mostly dominated by waves, the shore current carry and deposit the sediments along the shore face in parallel bars to the shore. ... The phenomena of wave refraction and zone interaction are also responsible for creating shore currents that helps the disposition and transportation of sand particles in deep water. Tides also are a major medium of transportation of the sediments; submerged tidal bars which are perpendicular to the coastline are also formed due to these bidirectional tidal currents. There are tidal deltas which are kinds of submerged bars formed on either side of the island inlet due to the tides which transport sand into and out of coast through barrier island inlets. These submerged bars are also formed in places where the rivers enter the ocean. When fresh water from a curbed channel discharges into the ocean having salt water, the current becomes slow and deposit its sediment at the mouth of the river called the channel mouth bar. Many of these different kinds of submerged bars namely long shore bars, channel mouth bars and the tidal bars coexist in a same environment. This is due to the wave action and tidal currents which influence the shore to a great extent. Shore parallel and perpendicular processes create bars with intermediate curved or diagonally oriented structures. These submerged bars characteristically obstruct natural and man-made outlets into the ocean, and are hazards well know to the navigation. Offshore features of a beach include bars that that are formed at or off the shore of a sea or a river. There are times when large waves attack the beach shore-zone and some of the beach's sand is redistributed off the shore resulting in a sandbar or long shore bar. Due to these bars forms the waves start breaking and because these breaking waves set up currents towards the shore with a currents countering along the

Tuesday, August 27, 2019

Leadership Essay Example | Topics and Well Written Essays - 500 words - 36

Leadership - Essay Example I can communicate very well with my team member. It is strength for me. My communications are very simple, clear and effective in nature. It would not crate any confusion in the mind of team member. Empathy with my team member is also strength of my character. I am very flexible in nature. I have to improve my level of conviction. This is an area where I have to work. I always give the credit of success to my team members. In this way my team members sense a feeling of responsibility and commitment. I always demonstrate my level of commitment in front of my team members; it would influence them to reach to the same level of commitment. My team member success is my success. I always take conflicts in a positive way. I always believe in together decision making. I need to improve my ability to solve any team member’s problem. This is the area where I need to concentrate more. I have clear goal for my team. I can communicate it properly in front of my group members. I believe my communication would help my group members to be recharged and energies and would feel motivated for their task. I would act as a transformational leader for my team member. I would be able to transform my group member’s life with my way of leadership. I would be able to inspire my group member and can bring a positive change among them. I am very passionate, enthusiastic and energetic in nature it would certainly influence my team members in a positive way and would help them to reach their career goal. I would focus on my task but at the same time I would very friendly and supportive with my team members. I would bring intellectual stimulation in my leadership style where I would give freedom to my team members to be more creative in their work. Every individual team members can give me their valuable ideas and advices to me. I will work in such a way that it would create an example in front of my team members and they would try

Monday, August 26, 2019

Business Ethics Research Paper Example | Topics and Well Written Essays - 1750 words

Business Ethics - Research Paper Example The gradual awareness of consumers regarding how products are made, what practices are being adapted in buying and selling of raw materials have relatively push them to reassess their decisions regarding what goods and services they purchase and consume. (Carrigan, Szmigin & Wright, 2004) An interesting question however arises regarding as to what actually motivates consumers to adapt ethical behavior? Whether the overall ethical awareness of the consumers have reached to a point where they are now able to clearly evaluate and assess the consequences of their purchase decisions on the society and world as a whole? But is there anything with the name of ethical consumption? How consumers can draw the line between their responsibilities as well as how much responsible they are for their purchase decisions. Are businesses responsible too for their actions? These are some of the questions which will be explored in this article. Ethical Consumption There are many factors which actually ou tline as to why there has been a shift towards ethical consumption. ... Ethical consumers therefore tend to focus more on evaluating different aspects of companies including their hiring processes, use of animal products, the damage done to environment etc. Spending has been given a global as well as individual morality wherein consumers perceive themselves as custodian of earth. At the individual level, spending is considered as the clearest way through which consumers actually demonstrate their moral choices. (Freestone & McGoldrick, 2008) The overall notion of ethical consumers and ethical consumption emerged out of the concept of green consumer. Ethical consumption however, is believed to be a relatively complex web of decisions which are being made by the consumer. Ethical consumer therefore not only assesses the impact of his buying on the environment but also adds human element to the green consumption also. Ethical consumers therefore also include matter of conscience in their decision making regarding the purchases they plan to make. (Strong, 19 96) Though it has been argued that consumers have become ethical because of improvements in technology as well as information flow however, still limited nature of information may limit consumers’ ability to know the true outcome of their purchase decisions. It has also been suggested that unequal distribution of wealth may also be one of the reasons as to whether there can be ethical consumers in first place? It is argued that until and unless issue of unequal distribution of wealth is not addressed, consumers may never be able to fulfill their democratic role as ethical consumers. (Shaw & Clarke, 1998) Is there any ethical consumption Above arguments suggest that consumers may not be able to fully become

Sunday, August 25, 2019

Minimum wage of USA Assignment Example | Topics and Well Written Essays - 750 words

Minimum wage of USA - Assignment Example Pluralism thereby enables the coexistence of diverse interest groups. The second component of the theory is neocorporatism which defines the relationship that exists between interest groups and the government. Therefore cooperation between the interest groups and the government provides consistency in the formulation and implementation of policies for example financial policies. The primary focus of neocorporatism is on policies that directly relate to the economy. Negotiations involving various policies involve three parties including the business sector, labor sector and the government. Liaison between these parties must precede implementation of the policies in question. Pluralism advocates for coexistence of various interest groups in relation to inherent competition. This affects the potential passage of the bill in that if there is ambient coexistence amongst the interest groups, the bill is likely to go through especially when the groups are in agreement. Coexistence amongst the interest groups also makes policy coordination easier thereby the bill can be adequately debated by the interest groups on whether or not the minimum wage bill should be passed. This makes the procedure less cumbersome and the bill is likely to undergo passage if the groups are in agreement. On the contrary, if there is absence of pluralism then the interest groups may not coexist. What this means is that the possibility of passage of the bill is subject to various difficulties hence. For instance, lack of coexistence within the groups would mean that the groups cannot discuss and reach an agreement of whether to pass or reject the bill. The reason for this is the fact that, absence of coexistence makes coordination of the different interest groups difficult. As a result, the bill passing process will experience protraction and the passing of the bill is less likely (Stănculescu and Stanovnik, 2009). If passage of the bill reaches the implementation

Saturday, August 24, 2019

Balanced Scorecard for Banagas Essay Example | Topics and Well Written Essays - 4000 words

Balanced Scorecard for Banagas - Essay Example From this report it is clear that  Balanced Scorecard was created in 1992 by Robert S. Kaplan and David Norton. It is a method for measuring a company's activities in terms of its vision and strategies giving managers a comprehensive view of the performance of a business. Generally, Balanced Scorecard can be characterized as a strategic management system that forces managers to focus on the important performance metrics that drive success. It balances a financial perspective with customer, internal process, and learning & growth perspective.As the report highlights Balanced Scorecard from a financial perspective measures reflecting financial performance, for example number of debtors, cash flow or return on investment. The financial performance of an organization is fundamental to its success. It should be noticed that the financial perspective of Balanced Scorecard usually refers to the estimation and evaluation of the figures revealed in the company’s accounts (trying to l ocate the firm’s current performance) as they can analyzed and presented using the common financial analysis practices.  From a Business Process Perspective, Balanced Scorecard measures the reflection of the performance of key business processes, for example the time spent prospecting, number of units that required rework or process cost.  The evaluation of the firm’s strategy and aims – as part of the specific area of Balanced Scorecard analysis and implementation – has to be regarded as a challenging task.

My Synthetic Journey Essay Example | Topics and Well Written Essays - 500 words

My Synthetic Journey - Essay Example I say again "The streets are always wet, my ashes can hardly fly and make a nuisance of my dark overcoat". But it is a matter of no importance, I decided then and there. The wet floor becomes puddles at places, and I try to skip them by and nibble at the only question that nags my mind "Am I really regular" I try to dally with the answer for bedtime soporific musings. Then I think, If I must go home now, there will be so much to do with the rest of the day. For instance, I will have to avoid being alone amidst the whole of the neighborhood, praying before dinner, holding hands across fences or already making love in their kitchen. In the street, I only need to fear the rain and the sky that is chequered with the fate of the stars. It is never regular and yet always the forgotten limit. The street is now a little darker; every window looks warm and lost in velvety warmth that has withstood the daylights assault. There! that's my home, my house, and my shelter. I will have the darkness to stir from the porch to the bed till I leave a wake of flooded ennui. I am lost within my own rhythm of chores. A sensitized journey along the streets to the unique shelter that I call my home is undergone and homeostasis is reached for the day until the day begins again and I start from the same point. I was supposed to know you by name, but I shall call you 'My synthetic journey'.

Friday, August 23, 2019

The Linguistics Theory Essay Example | Topics and Well Written Essays - 1750 words

The Linguistics Theory - Essay Example Words that relate just by meaning, form lexical relations, can take various forms: synonymy is when all the semantic components of the words are similar; antonyms are created when one component of the meanings differ, and hyponymy is the case of an extra component is added to differentiate one word from the other. The antonym is a lexical opposition. It was traditionally classified as a contrastive paradigmatic construction (meaning a complex lexical construction that unifies with other constructions, resulting in syntagmatic usage). Unlike other paradigmatic relations, antonymy is both a lexical and a semantic relationship. Unlike synonyms and hyponyms, antonyms can only exist in binary form. Some lexicologists use the term opposite to refer to the semantic relation and antonym specifically for opposites that are also lexically related. It is also thought that, unlike synonyms and hyponyms, the antonym can only be a contrast set of only two words. But, depending on the meaning, word s may have different antonyms. Besides the natural binarity of the antonym, there is also the possibility of a brighter spectrum of contrast. For instance, the antonym of happy would be: sad. But â€Å"angry† is also very different from happy and can easily be used to contradict it.Coordinated Antonymy, a discourse –functional category – it indicates exhaustiveness of the scale involved. It neutralizes the difference between normally opposed categories, by considering them and all the instances in between, as being true.

Thursday, August 22, 2019

Chinese Business Essay Example for Free

Chinese Business Essay Introduction It is often argued that when business persons of different cultures negotiate commercial deals, there is bound to be a culture clash. I disagree with this view. It is true that cultural differences influence business negotiations but with the appropriate approach to deal with the differences, culture clash is to be least expected in any business negotiations, especially with the Chinese. As Sun Tzu would advised in his book The Art of War â€Å"Know your enemy and know yourself and you will win all battles† (Sun Tzu 1913). According to Newstrom and Davis (2002) there are many striking differences across countries, just as there are some surprising similarities. Clearly, residents of each country have their own preferences for clothes, food, recreation, and housing. In his research about national cultures of sixty countries, Hofstede (1993) revealed that cultures differ in five key factors namely, individualism/collectivism, power distance, uncertainty avoidance, masculinity/femininity, and time orientation. Among these factors, the Chinese have the culture that value clarity and have the kind of orientation that accent values such as necessity of preparing for the future, the value of thrift and savings, and the merits of persistence. Literatures on different cultures also classify China as high-context culture which tends to emphasize personal relations, place value on trust, focus on non-verbal cues, and accent the need to attend to social needs before business matters (Newstrom and Davis 2002). Culture is very important in certain country such as China. Huntinghon (2000) as cited by Fellner (2008) defined culture as the values, attitudes, beliefs, and underlying assumptions prevalent among people in a society. He stressed that culture is dynamic, interactive, and synergistic, and intermixes with all the elements of the society such as business and economic development (Huntinghon 2000; Fellner 2008). Huiping (2009) stated in her article entitled Understanding Chinese culture leads to business success with China’s growing significance as an economic superpower  understanding the Chinese psyche becomes very helpful and useful in business negotiations management of supplier relations and many other business situations. As emphasized by Uthaisangchai (n. d. ), Chinese history and culture has impact on the way they do business and each of the many elements of the Chinese culture has a role to play in today Chinese business world. In Hofstede’s (1980) theory of individualism-collectivism as cited by Jones (2009), the individualism and collectivism dimensions differs on the degree a culture is committed to an in-group such as extended family, company or village. In the individualistic society, people are less attached to an in-group (that is, people are more self-centered and in pursuit of their own self-interests). Meanwhile in the collectivist society, people are more attached to an in-group, that is the interests of the in-group come first. Jones (2009) also noted from Hofstede and Bond (1988) that such value of collectivism likely stems from a deep rooted, ingrained culture based on the traditional philosophy of Confucianism. Uthaisangchai (n.d,) gave emphasis of the teachings of Confucius in the development of the culture of Chinese. In the article entitled Connecting Confucianism, Communism and the Chinese Culture of Commerce, Keller and Kronstedt (2005) explained that Confucianism is a very important component of the Chinese culture. â€Å"In a Confucian society, everyone has a role to play, and the key relationship is built around the family†¦ Chinese cultures value family connections and protecting relationships (saving face). Developing ‘family-like’ relationships takes time and patience, not merely a contractual deal based solely on money. If one has to do business in a Chinese culture, it is critical to understand and respect Confucian values† (Keller and Kronstedt 2005). Keller and Kronstedt (2005) further emphasized the significance of connections-Guanxi. In Confusian-based society like China, guanxi or proper connections are more crucial than price, product, place, etc. According to Jones (2009), China is known for being loyal to their in-group’ and favoring them in business related decision. As given emphasis by Li (2008) as cited by Jones (2009), understanding the guanxi is critical for conducting business in China and it involves cultivating trust, credibility and reciprocity. One way to understand cultural differences is through the concepts of high-context culture and low-context culture. The notion of ‘context’ can be understood as the social environment in which a business transaction takes place. Edward T. Hall’s theory of high- and low-context culture explains the powerful effect culture has on communication. The countries classified as high-context cultures include China, Korea, Japan, Middle East, Africa, Italy and South America in which people are characterized as collectivists, relational, contemplative and intuitive. This implies that the people in these societies put emphasis on good relationship between members of the society. In relation to business transactions, the development of trust is a very important step. Hall (1976) argued that the people in high-context cultures prefer harmony in group and agreement for the achievement of individual members; also individuals make decisions based on their feelings or intuition. The theory further emphasized that individuals focus on non-verbal cues, that is, words are not so significant in communication as compared to context; rather, more is given emphasis on context which include facial expression, tone of voice of the speaker, posture, gestures, and family history and status of the individual. The communication in the high-context culture is depicted as formal and indirect, which suggests that flowery humility, flowery language, and apologies that are often too elaborated are common. Also, communicators in this type of culture do not depend on language precision and legal documents. Meanwhile, the countries classified as having low-context culture include Germany, North America, Finland, Canada, Norway, Denmark, and Sweden are linear, logical, action-oriented, and individualistic. Individuals in the low-context countries value facts, logic and they prefer directness. Finding solutions to problems involves identifying and enumerating all the facts and evaluating each of the options. Also, each decision is based on facts; more often each discussion ends with an action. Communicators in this type of culture are anticipated to be concise, straightforward, and efficient in conveying the action that is expected. According to Hall (1976), communicators have to be precise in the words used in communicating to be absolutely understood. All negotiations are always concluded with definite contracts. Summing up the differences, on the one hand, high-context cultures tend to emphasize personal relations, place high value on trust, focus on nonverbal cues, and accent the need to attend to social needs before business matters. On the other hand, low-context cultures tend to interpret cues more literally. Individuals tend to rely on written rules and legal documents, conduct business first, and value expertise and performance. With these classifications of cultures, it is apparent that when Americans negotiate with Chinese, a failure in negotiation if not a culture is more likely if the former group is not familiar with the latter. As noted by Minor and Lamberton (2010) from an interview with intercultural communication expert ray Ruiz: â€Å"Countries in Latin American and Asia value the building of relationships, but each in their own unique way. Before traveling to another country, I would recommend reading appropriate materials and speaking with foreign nationals residing in the U. S. in regards to the customs and business practices in their country of origin. I would also suggest that, once in a foreign country, it is important to observe your host’s mannerisms and responses and respectfully respond in a like manner. Be well versed on acceptable and unacceptable behaviors. For example, when in Asia, do compliment and share your impressions of their country. Do not decline any food or drink because this is viewed as an insult. In Latin America, do begin all meetings with friendly conversation regarding family or other social topics. Do not begin a meeting delving directly into the business objective. The lesson many American business people fail to learn is that â€Å"it is all in the relationships† (Minor Lamberton 2010). In his article Doing Business In and With China: The risks are great, but so are the rewards, Atkinson (2004) noted from Stephen Nelson, the partner and co-head of the China practice group for the Hong Kong-based law firm Baker McKenzie, that when acquiring businesses in China, it is important to realize that there are perceived cultural differences. One of the important lessons in making business in China is that foreigners simply cannot enter a venture in China with only a cursory understanding of its terms and conditions. Atkinson (2004) cited an example of a US company that recently decided to make an investment in China by setting up a joint company through its Hong Kong manufacturing agent. The US company sent over $3 million worth of equipment, then came to us with documentation written in Chinese and asked ‘Can you look at this and tell us whether we really own 50 percent of this company? ’ Akgunes et al (2012) identified several points to consider for successful negotiations. According to Zhao (2000) as cited by Akgunes et al (2012), negotiations become successful when the participating parties are cooperative with one another; this can be done by applying the cooperative Confucian tactics. Also, for a western company like a US company, such company has to show that they have government support which is an indication that they are reliable, stable and credible to do business with. According to Fang (2006) as noted by Akgunes (2012), trust will lead to much better performance and being patient will be more beneficial to you than any other attribute you might possess. Bredin (1998) as cited by Akgunes (2012) also suggested that a foreign business negotiator should not give in to pressure from superiors to hurry up and complete the deal because can cause problems because the Chinese are not greatly concerned with the time dimension. There are companies that also failed to successfully negotiate business deals with the Chinese. According to Fang (2006) as cited by Akgunes (2012), the most common reason for failure is that the Chinese firm lacks the funds to go through with a deal. Also, sending a low-ranking employee to make the negotiation will be viewed as very impolite and the Chinese may find it insulting and insincere, in this case failure is also almost certain. Moreover, it is important to note from Sebenius (2002) as cited by Akgunes (2012) that Chinese law says that one cannot leave a contract unless both sides approve dissolution. Fang (2006) as cited by Akgunes et al (2012) also emphasized that Failure to say no to a Chinese negotiator who is using a Sun Tzu-like strategy could be detrimental to the deal, but on the other hand, saying â€Å"no† to a Confucian gentleman could cause a loss of face. This also will be very harmful, if not fatal, to a successful deal. The Chinese have regional areas just like the United States and there are very different cultures, traditions and sometimes languages in these regions. Not acknowledging these regions can cause you to have limited success in one area and a complete failure in another (Fang 2006; Akgunes 2012). Conclusion In conclusion, like what Sun Tzu have said in his book The Art of War â€Å"Know your enemy and know yourself and you will win all battles† (Sun Tzu 1913). This means that for companies to be successful in making business deals, having the capital is not enough to close a business deal. Knowledge and understanding of the culture of the prospect business partner is very important. Other than this, Sebenius (2002) emphasized that culturl allegiances are often not as simple as they appear. Designing the right strategy and tactics in reaching the right people, with the right arguments, will result to a sustainable deal. References Fellner, Amira 2008, ‘Role of Culture in Economic Development: Case Study of China and Latin America’, Graduate School Theses, University of South Florisa Schoalr Commons, viewed from http://scholarcommons. usf. edu/cgi/viewcontent. cgi? article=1235context=etd Hall, Edward 1976, Beyond Culture. Hofstede, Geert 1993, ‘Cultural Constraints in Management Theories’, Academy of Management Executive, pp. 81-94. Jones, Gwen 2009, ‘Differences in the Perceptions of Unethical Workplace Behaviors among Chinese and American Business Professionals, Competition Forum, vol. 7, no. 2, pp. 473-480. Keller, G. Kronstedt C. 2005, ‘Connecting Confucianism, Communicsm, and the Chinese Culture of Commerce’. Journal of Language for International Business, vol. 26, no. 1, pp. 60-75. Minor, Leslie Lamberton, Lowell 2010, ‘High-Context Low-Context Cultures’, viewed from http://www.cascadebusnews. com/business-tips/networking/154-high-context-a-low-context-cultures. Newstrom, JW. Davis, K. 2002, Organizational Behavior: Human Behavior at Work, McGraw-Hill Sun Tzu 1913, The Art of War. Uthaisangchai, Prasong (n. d. ), ‘The Importance of Understanding Chinese Culture’, viewed form http://www. bangkokbank. com/download/Week%2012%20Culture%20intro. pdf Huiping, Iler 2009, ‘Understanding Chinese Culture Leads to Business Success, Canadian HR Report, vol. 22, no. 12, pp. 18.

Wednesday, August 21, 2019

Ascendable Computing with Storage Resources

Ascendable Computing with Storage Resources INTRODUCTION Ascendable computing with storage resources through the Internet have been preferred by a cloud computing. It also assists users for accessing services with no regard where the services are presented and the way they offered same to water, gas, electricity, and telephony utilities [1]. With the adaptable and clear components in the resource assignment and also service delivering, a lot of data-intensive applications are improved in the environment of cloud computing. The data rigorous applications dedicate many of their implementation time in disk I/O for exercising a huge amount of data, e.g. commercial transactions data mining, satellite data processing, web search engine, etc.An evolving dedicated cloud computing platform for the   data-intensive application is Apache Hadoop [2][3] Data is allocated over the cloud. This has to be made possible to the applications that want to utilize it. There should not be any degradation of performance. The data accessing speed must be augmented, maintaining the load balanced in the system [4]. Possibility and Scalability are the two significant components to enhance the cloud performance. Generating replication is one of the vital strategies to attain the above. This replication also minimizes access latency plus bandwidth consumption. Then the data is saved at several places. The entreated data is derived from the closest source from which the appeal created. It results in increasing the performance of the system. The replications advantages do not occur without the overheads of generating, sustaining and also updating the replicas. Here, Replication can hugely enhance the performance [5]. The cloud computing applications performance of gaming, voice, storage, video conferencing, online office, social networking, and backup relies hugely on the possibility and effectiveness of great-performance communicating resources. For better reliability and high performance low latency service provisioning, Data resources may be drawn nearer (replicated)   to the place   known as physical infrastructure where the cloud applications are functioning. One of the most broadly learned spectacle in the allocated environment is Replication. Data replication algorithms are classified into two categories: static replication [6] [7] plus dynamic replication algorithms [8] [9] [10]., The replication policy is reestablished and very well defined in the static replication model. Moreover, dynamic replication generates automatically and removes replicas based on the modifying access patterns. And, static plus dynamic replication algorithms are further categorized into two groups, they are distributed and centralized algorithms [11] [12] Two kinds of replication techniques are Active and passive Replication. In active replication the whole replicas derive and execute the similar series of client appeals. In Passive replication the clients dispatch their appeals to a primary, implementing the appeals and dispatches updated messages to the backups. The replications target is to reduce the data access for the user accesses and also improving the job implementation performance. Replication proffers both enhanced performance and dependability for mobile computers through generating several replicas of significant data. For enhancing the data access performance in conventional wired/wireless networks, Data replication has been broadly used [13]. With the data replication, the users can utilize the data with no assistance of network infrastructure, and also can minimize the traffic load [14]. Scheduling is one of the significant tasks executed to fasten most profit for boosting the effectiveness of the cloud computing work load [15]. In cloud environment, the vital aim of the scheduling algorithms is, creating the utilization of the resources orderly. In cloud computing the different job scheduling [16] techniques are Cloud Service, User Level, Static and Dynamic [17], Heuristic, Workflow [18] and also Real Time scheduling. A few of the scheduling algorithms in cloud whether otherwise task or job or else workflow [19] or resources are Compromised-Time-Cost, Particle Swarm Optimization related Heuristic [20], enhanced cost based for tasks, RASA workflow, plus   new transaction intensive cost constraint, SHEFT workflow, Multiple QoS Constrained for Multi- Workflows.   Demonstrated workflow scheduling algorithms [kianpisheh2016] are available. Some of them are ant colony, market oriented hierarchical, deadline constrained, etc. Related Work Mazhar Ali et.al [21] suggested Division plus Replication of Data in the Cloud for Optimal Performance and Security (DROPS) which approaches the safety and performance problems collectively. In the DROPS methodology, A file was separated into fragments, and then replicate the fragmented data through the cloud nodes. All nodes saved only one fragment of a specified data file that assures that even in a victorious attack, meaningful information was not exposed to the attacker. They presented that the possibility for generating and compromising every node saving the fragments single files fragments is utterly low. They also matched the DROPS methodologys performance with ten other plans. The greater level of safety with little performance overhead was noticed. For minimizing the consumption of Cloud storage while confronting the data dependability requirement, Wenhao Li, Yun Yang et.al [22] proposed a cost-efficient data dependability management mechanism called PRCR regarding a common data dependability technique. By utilizing proactive replica examining method, when the running overhead for PRCR can be negligible, PRCR assures dependability of the great Cloud data with the minimized replication, that can also function as a cost efficiency yardstick for replication related methods. Javid Taheri et.al [23] suggested an innovative optimization algorithm based on Bee Colony, called Job Data Scheduling using Bee Colony (JDS-BC). JDS-BC comprised two integrating mechanisms to schedule jobs effectively onto computational nodes and then replicate data files on the storage nodes in a system hence the two independent, and in several cases conflicting, objectives (i.e., makespan plus whole datafile transfer time) of these heterogeneous systems were minimized concurrently. Three benchmarks differentiating from small- to huge-sized instances were utilized to evaluate the of JDS-BCs performance. For presenting JDS-BCs superiority under variant operating situations, Results were matched opposite to other algorithms. Menglan Hu et.al [24] suggested a sequence of innovative algorithms for solving the joint issue of resource provisioning and caching (i.e., replica placement) for cloud-based CDNs with an emphasis on handling the dynamic demand patterns. Firstly, they propose a provisioning and caching algorithm framework called Differential Provisioning and Caching (DPC) algorithm, that focuses to rent cloud resources for constructing   CDNs and whereby for caching   the concepts hence the complete rental cost can be reduced while every demands are served. DPC comprised 2 steps. Step 1 first augmented total demands assisted by available resources. Then, step 2 the whole rental cost for innovative resources for serving all remained demands. For every step we mapped both greedy plus iterative heuristics, each with variant benefits over the prevailing methods. Yongqiang Gao et.al [25] presented a multi-objective ant colony system algorithm for the virtual machine placement issue. The aim was, deriving efficiently a sequence of non-dominated solutions (the Pareto set) that reduce the total resource wastage plus power consumption simultaneously. The suggested algorithm was examined with some examples from the literature. Its solution performance was matched to that of a prevailing multi-objective genetic algorithm plus two single-objective algorithms notable bin packing algorithm and a max-min ant system (MMAS) algorithm. Zhenhua Wang et.al [26] presented workload balancing framework and resource management to Swift, a broadly utilized and conventional distributed storage system on cloud. In this framework, workload monitoring plus analysis algorithms were designed by them for inventing over and under loaded nodes in the cluster. For balancing the workload amidst those nodes, Split, Merge and also Pair Algorithms executed for regulating physical machines when Resource Reallocate Algorithm was mapped for regulating virtual machines on cloud. Additionally, by leveraging the experienced architecture of allocated storage systems, the framework resided in the hosts and operates through API interception.

Tuesday, August 20, 2019

Freuds Theory of Unconscious in Inter Group Relations

Freuds Theory of Unconscious in Inter Group Relations Freud’s contributions to inter group relations Freud’s theories on unconsciousness provided an important perspective that was relevant to the study of inter group relations. Freud believed that groups were composed of the unconscious life of each member. He thought a group couldn’t be understood without exploring the unconscious aspects of the individual member. He also was of the opinion that the individual couldn’t be separated from the group. In order to understand the mind, Freud believed that attention had to be paid to how the mind of an individual interacts with others (Caper 1999). The basis of Freud’s psychoanalytic theory is that all behaviour is both instinctual and biological. Freud’s psychoanalytic theory is composed of the ego which works to find a balance between the id and the superego. The superego would be classified as the demands our society places on the individual for acceptable behaviour, and the id comprises instincts, such as sex and aggression (Schultz Schultz 2005). T his aspect of Freud’s theory plays an important role in inter group relations. It addresses the unconscious nature of each person in a group environment, as well as the unconscious nature of the entire group (Wrogemann 2003). Unconscious influences at work in inter group relations are experienced in different ways. One example is when a group is experiencing a failure and in order to protect their ego they engage in defence mechanisms by blaming other groups for their failure. They look outside of themselves for excuses as to why their effort failed, instead of realizing as Freud did, that the anxiety each member experienced was cause by low self-esteem and insecurities (Bodenhausen, Mussweiler, Gabriel, Moreno 2001; Wrogemann 2003). Freud’s theory of the unconscious and ego protection sheds light on how to improve inter group relations and increase success. If a group stopped deflecting from their own shortcomings by looking outside of their own organization they could more effectively correct their problems. If they would attempt to find the roots of their own behaviour they could get to the source of their failure. They would find it didn’t come from an outside group, but from within the mselves (Wrogemann 2003). Freud’s theories, in part, are the basis for Terror Management Theory (TMT), which deals with managing thoughts of death and is important to inter group relations (Navarette, Kirkpatrick, Kurzban Fessler 2004). Looking inwardly is a concept that originated with Freud. McCormick and White (2000) reported that this self-analyzing method was an important aspect of psychoanalytic theory. Other scientists picked up on it and applied it to the study of groups (as cited in Wrogemann 2003). Cilliers and Koortzen (1998) report that Freud’s theories of psychodynamics contributed to the concept that groups have a life of their own. Not only does a group have a collective consciousness, it also is composed of the collective unconscious nuances of each individual (as cited in Wrogemann 2003). Each member of a group brings to it their own unconscious desires and unmet needs. Their inner conflicts and tensions are played out in the group setting, such as at work. In the work environment, as each person unconsciously attempts to solve their issues, they are met with frustration and disappointment. The work environment cannot meet those needs leading the individual to become aggressive and exhibit ot her negative behaviours. The end result is that of strained relationships with others. As with other groups experiencing failure, workers have a tendency to blame their frustrations on someone else. They blame others for their lack of success or their disappointment while at the same time attempting to find security in those very relationships (Wrogemann 2003). Freud’s theory of regression was important to understanding inter group relations. Freud believed that depersonalization took place in the group causing a shift in inter group relations. The shift occurred when the individual member of a group loses his individuality and those unique qualities that set him apart from others. The process is an unconscious one where the group member takes on the role of child and the leader that of the parent. The result is a type of dependence on the leader that leads to thoughts that the group is not composed of individuals (Freud 1921). The lines become blurred. Bion (1961) had a more positive outlook on the dynamics of inter group relations. He claimed that when individuals came together in a group that they surrender their individuality to the leader and group in order to experience wholeness, oneness, and security. In order for the group to continue to exist it takes on something bigger that is outside of themselves. Freud’s contributions to the study of inter group relations was significant. By focusing on the unconscious he brought attention to the elements of group dynamics that involved unmet needs, unfulfilled desires, and other drives that are hidden, yet influencing factors in group interaction. His theory of the id, ego, and superego help to explain what happens in the mind of the individual and then collectively when part of a group. On his views regarding the importance of the individual in the context of a group, Freud wrote: only rarely and under certain exceptional conditions is individual  psychology in a position to disregard the relations of this individual  to others. In the individuals mental life someone else is invariably  involved, as a model, as an object, as a helper or as an opponent†¦Ã¢â‚¬  (quoted in Caper 1999, pg. 1). Some of Freud’s theories have not been supported by subsequent testing by others, but a number of them have been shown to be valid. Freud’s theories on the unconscious and its relation to a person’s behaviour, thoughts, and emotions were accurate. Research that was conducted long after the Freud era ended demonstrated that his theory on the role of the unconscious was more extensive than anyone thought possible. Freud had no idea just how far-reaching his theory on the unconscious was (Schultz Schultz 2005). Research into inter group relations is based partly on the contributions of Sigmund Freud and the benefits derived are substantial. References Bion, W. 1961, Experience in Groups. New York, Basic Books. Bodenhausen, G., Mussweiler, T., Gabriel, S. Moreno, K. 2001, Affective Influences  On Stereotyping and Intergroup Relations. In Handbook of Affect and Social   Cognition, ed. J.P. Forgas, Lawrence Erlbaum Associates, Inc., Mahwah, NJ,  pp. 319-338. Caper, R. 1999, ‘Group Psychology and the Psychoanalytic Group’, [Online],  International Psychoanalytic Organization, pg. 1. Available from:  http://eseries.ipa.org.uk/prev/CIRC/Caper-m1.htm> [3 January 2006]. Freud, S. 1921, ‘Group Psychology and the Analysis of the Ego’, London,  International Psychological Press. Navarette, C. , Kirkpatrick, L., Kurzban, R. Fessler, D. 2004, Group Processes and   Intergroup Relations, vol. 7, no. 4, pp. 370-397. Schultz, D. Schultz, S. 2004, A History of Modern Psychology (8th ed.). Belmont,  CA, Thompson/Wadsworth. Wrogemann, G. 2003, ‘Intergroup Relations in Organisations’, 6th Annual Conference of   The Society for Industrial and Organisational Psychology, Available from:  http://www.siopsa.org.za, [3 January 2006].

Monday, August 19, 2019

Uses of Petroleum :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Petroleum products are used widely in our everyday lives. They are used to power automobiles produce containers and to keep us warm. Petroleum, or crude oil is liquid composed of various organic chemicals. It is found in large quantities below the surface of Earth and is used as a fuel and as a raw material in the chemical industry. The word petroleum comes from the two Latin words â€Å"petro† and â€Å"leum† â€Å"petro† meaning rock and â€Å"leum† meaning oil. The chemical composition of all petroleum is principally hydrocarbons which are a family of organic compounds, composed entirely of carbon and hydrogen. Petroleum is formed under Earth’s surface by the decomposition of organisms.   Ã‚  Ã‚  Ã‚  Ã‚  The remains of tiny organisms that live in the sea are trapped with the sands and silts that settle to the bottom in sea basins. These deposits become the source rocks for the generation of crude oil. The process began many millions of years ago with the development of abundant life, and it continues to this day. The sediments grow thicker and sink into the seafloor under their own weight. As additional deposits pile up, the pressure on the ones below increases several thousand times, and the temperature rises by several hundred degrees. The mud and sand harden into shale and sandstone and the remains of the dead organisms are transformed into crude oil and natural gas. Surface deposits of crude oil have been known to humans for thousands of years. In the areas where they occurred, they were long used for limited purposes, such as caulking boats, waterproofing cloth, and fueling torches. By the time the Renaissance began in the 14th century, some surface deposits were being distilled to obtain lubricants and medicinal products, but the real exploitation of crude oil did not begin until the 19th century. The Industrial Revolution had by then brought about a search for new fuels, and the social changes it effected had produced a need for good, cheap oil for lamps; people wished to be able to work and read after dark. Once petroleum forms, it flows upward in Earth’s crust because it has a lower density than the brines that saturate the interstices of the sands and carbonate rocks that constitute the crust of Earth. The crude oil and natural gas rise into the pores of the coarser sediments lying above. For several years people had known that wells drilled for water and salt were occasionally infiltrated by petroleum, so the concept of drilling for crude oil itself soon followed.

Sunday, August 18, 2019

heros without faces Essay -- essays research papers

FLAGS OF OUR FATHERS Throughout school, many students come in contact with the picture of the six marines raising the American flag in the battle of Iwo Jima. The students also know this picture as a statue that was made to honor all of those that were lost in this tragic battle. James Bradley wanted to change how people looked at this picture or statue. He wanted to give each marine a name to go along with the hand or face that is seen in the picture. James, when writing the book, makes each chapter the next stage in each of the six men lives. James Bradley begins the book by giving the reader the background of each of men. The men, oddly enough, represent how America was before World War II started. There is the farmer, Franklin Sousley, the rancher, Harlon Block, the mill worker, Rene Gagnon, the Native American, Ira Hayes, the immigrant, Mike Strank, and the serious small towner, Jack Bradley, which when placed together form a cross-section of America. After outlining all the marines’ history, James Bradley, then goes into why America is in the war in the pacific with Japan. He also goes into father detail as to why the six men joined the marines. Along with the six marines, James explains what characteristics in this war make it different, such as amphibious warfare. This is the method where Marine Corps troops go ashore onto Pacific islands from ships to assault the enemy (Webster Dictionary). Another important fact that he brings up, is why the battle of Iwo J...

Messages from Hip-Hop Artists Essay -- Music Essays

Messages from Hip-Hop Artists Hip-Hop has come a long way in our generation. From time to time an artist or a video gives a positive or negative message to our viewers. There have been many controversial issues that focus’s on what the rapper is trying to put out. Some people may look at the same song or video, but have a different opinion on it. Artists have different outlooks on things in there life such as the rapper Nas. He has a new song titled â€Å"I Know I can†. This song gives a positive message to all viewers, and more importantly the kids. His message is that he encourages kids to grow up and be anything they set their minds on. For example, the chorus â€Å"I know I can, be what I wanna be, if I work hard at it, I’ll be where I wanna be† (ohhla). Artists like him that makes people want to think positive and feel good about what they want to do. On the other hand, there are artists that give negative messages such as the rapper 50 cent. He is a new artist that hit the billboards. His outlook on life is different from others. In his lyrics, he raps about guns, ki... Messages from Hip-Hop Artists Essay -- Music Essays Messages from Hip-Hop Artists Hip-Hop has come a long way in our generation. From time to time an artist or a video gives a positive or negative message to our viewers. There have been many controversial issues that focus’s on what the rapper is trying to put out. Some people may look at the same song or video, but have a different opinion on it. Artists have different outlooks on things in there life such as the rapper Nas. He has a new song titled â€Å"I Know I can†. This song gives a positive message to all viewers, and more importantly the kids. His message is that he encourages kids to grow up and be anything they set their minds on. For example, the chorus â€Å"I know I can, be what I wanna be, if I work hard at it, I’ll be where I wanna be† (ohhla). Artists like him that makes people want to think positive and feel good about what they want to do. On the other hand, there are artists that give negative messages such as the rapper 50 cent. He is a new artist that hit the billboards. His outlook on life is different from others. In his lyrics, he raps about guns, ki...

Saturday, August 17, 2019

Leased Line

Leased Line:- A leased line is a private high-performance circuit leased by a common carrier between a customer and a service provider’s network. It is rented on an annual basis and usually carries voice and data or both. Leased lines are mostly used for either internet access (Internet Leased Line) or used privately between two customer sites (Point to Point Leased Line). Unlike a dial-up connection, a leased line is always active. Similarly unlike broadband, a leased line is not contended or shared and delivers dedicated guaranteed bandwidth straight to the internet backbone.Customers pay a premium for a leased line and it is supported by a comprehensive Service-Level Agreement (SLA) with a guaranteed fix time and a compensation clause. Otherwise referred to as a point to point, private circuit, private line or dedicated access. Leased Line History: Leased lines services (or private line services) became digital in the 1970s with the conversion of the Bell backbone network f rom analog to digital circuits.This conversion allowed AT&T to offer Dataphone Digital Services (later re-branded digital data services) that started the deployment of ISDN and T1 lines to customer premises to connect. With the extension of digital services in the 1980s leased lines were used to connect customer premises to Frame Relay or ATM networks. Access data rates increased from the original T1 option up to T3 circuits. Access data rates also evolved dramatically to speeds of up to 10Gbit/s in the early 21st century with the Internet boom and increased offering in long-haul optical networks or Metropolitan Area Networks.

Friday, August 16, 2019

Finance and Positivism

Introduction According to Little (2005), philosophy of social science is a scholarly discipline that attempts to analyse the logic, methodology, modes of explanation of the social sciences, in which its studies include psychology, sociology, anthropology, history and economics. Social science provides understanding of everyday interactions of individuals and interactions among human society in social institutions. Providing prediction and explanation for human behaviour and its consequences are some of the main aims of social science (Rosenberg, 1988).The purpose of this paper is to examine how philosophy of social science can help in explaining speculators’ behaviours. This paper is divided into five sections. It will begin by explaining the speculative behaviours of stock traders on lottery type of stocks, the probable data source and methodology. This will be followed by introducing the concept of positivism and identifying the reasons for selecting positivism. This paper w ill also provide some criticisms to positivism. Lastly, the paper ends with a summary.Speculative Behaviours of the Stock Traders in Lottery Type of Stocks My research will be mainly focus on the speculative behaviours of the stock traders, such as fund managers and retail speculators on lottery type of stocks. Speculation is different from investment, in which according to Peers (2003), On the one hand, speculation involves taking large amount of risks attempting to earn quick profit. Speculation is a game where expected return and risk are both indeterminate.As a result, speculators need to take relatively large amount of risk with respect to attempt to predict the future. A simple example of speculation is purchasing gold. Speculators might think that buying gold is a better use of money due to the inflation. Since gold depends more on inflationary rate and relies less on global economy, buy gold during period of financial crisis will help speculators to generate quick profit. Ho wever, gold prices are now extremely high, and there is no guarantee that prices will keep increasing in the future.Since there are huge fluctuations in gold prices, speculators are very likely need to bear large amount of risk when they purchased gold. On the other hand, according to Taylor Frigon Capital Management LLC (2007) investment involves analyzing the future earning and the preference of participating in those future earnings. The expected future value of investment is higher than the cost of the investment. Expected future value takes into account for all of the potential good or bad events multiply by the probability of those events.Investors usually search for definable expected future value, minimize risk and investors have nominal risk aversion, which means that investors will prefer a more guaranteed payout and the uncertain one, otherwise, investors will need a higher expected returns in order for them to undertake the risk. Using the gold example to differentiate i nvestor and speculator, investors purchase gold and hold it for decades, because after couple of decades, the returns from selling those amounts of gold will be higher than the initial cost of buying those amounts of gold, even after subtracting the returns from the transaction costs.Furthermore, gold will still be considered as one of the most precious metal after couple of decades. Investors do not need to worry that the value of gold will worth nothing, thus expected future value is more guaranteed and risk is minimized to some extent. Speculators purchase gold during the periods of financial crisis, and sell gold in order to buy stocks during periods of bubble. This strategy can help speculators to generate quick profit, however, it is extremely hard to predict when bubble or crisis will occur, and this uncertainty might cause speculators to experience huge amount of loss as well.Lottery Type of Stocks According to Kumar (2009), some stocks are classified as lottery type because they have prominent characteristics of lottery. Lottery type of stocks has low prices and relatively high potential payoff, just like jackpot in lottery. The expected returns of lottery type of stocks are negative but low, and they have risky payoffs. The price distribution of lottery type of stocks has very high variance, and most particularly, the probability of earning a huge profit is extremely small.Since lottery type of stocks has a very big probability of experiencing a loss and a very small probability to generate a huge gain, both risk and expected future value are indeterminate. By applying the definition of investors and speculators that we mentioned earlier, only speculators will have the preference of buying lottery type of stocks, due to their risk loving behavior, while investors do not, because risk-averse investors prefer to minimize risk even though there is a small change to earn huge profit.Positivism One of the main topics in philosophy of social science is pos itivism. According to the Merriam-Webber’s Dictionary, â€Å"positivism† is a view of scientific methods and a philosophy approach that defines positive knowledge is based on natural phenomena and their properties and relations as verified by the empirical sciences, and defines theology and metaphysic as earlier imperfect modes of knowledge.According to Perry, Riege and Brown (1999), some of the ontological assumptions of positivism are that the world exists externally, it is characterized by natural laws and it can be objectively observed by using a scientific way. In other words, positivism can be viewed as an appropriate methodology of social science, which emphasizes empirical observation. Positivism is also associated with empiricism, only the events, things or creatures that can be observed based on sense, experience and positive verification via the five senses can be considered as authentic knowledge.According to Creswell (2003), the underlying epistemological assumption of positivism is that there is an independent researcher of the research project, who is value and bias free, and has no influence on the result of research or data collected. Furthermore, Ticehurst and Veal (2000) states that the methodological approach for positivism is restricted in term of explanation and discovery of facts. Researcher uses developed theories and frameworks to describe behaviours based on the observations and facts collected.As a result, scientific, empiricist, experiental, deductive or quantitative approaches are involved in the research. In addition, Guba and Lincoln (1994) state that the paradigm stresses the value-free theory testing instead of theory building. Some of the key assumptions of the positivism paradigm, according to Phillips and Burbles (2000) include, first of all, researchers use null hypothesis because founded evidence in their research is usually fallible and imperfect. Secondly, majority of quantitative researches begin with the test of a theory.Researches can be considered as a practice of making claims, and subsequently either abandoning or refining them. Thirdly, knowledge is shaped by the data, evidence and rational considerations. Furthermore, research attempts to develop statements those are relevant and true, in which they are able to provide descriptions and explanations for the situation or causal relationship. Lastly, one of the most important parts of a competent inquiry is to being objective. Data and MethodologyIn order for lottery type of stocks to match the main characteristics of lotteries, first of all, the data will mainly focus on the stock with low prices (under one pound per stock). Within the set of stocks with low prices, my PhD research will focus on stocks with higher stock specific skewness, because these are the stock with higher potential payoff and they appears to be more attractive to speculators. Lastly, among the set of stocks with higher stock specific skewness and prices be low one pound, my PhD research will focus on stocks with higher idiosyncratic volatility.It is because stocks with higher idiosyncratic volatility are more likely to be considered as lottery type of stocks, because speculators might believe that when volatility is high, there is larger probability to realize the extreme returns that occurred in the past (Kumar, 2009). The methodology will be similar to Kothari and Warner (2006), in which the return of any given security at any given time can be obtained by adding the expected return based on expected return models, like Fama-French three factors model, to the abnormal return. The abnormal return of a given time eriod can be obtained by averaging all the abnormal returns of the given period. Given the test statistics provided by Kothari and Warner (2006), the paper will test the null hypothesis, comparing the returns of lottery type of stocks and index returns. If the test statistics are significantly lower, then the evidence may sug gest that the returns of lottery type of stocks underperform index returns, or vice versa. Criticisms to Positivism Some of the criticisms to the positivism is that the ontological position of positivist vis-a-vis reality that social reality exists in an independent way to the researcher (Schutz 1954).It is not helpful for the exploratory research, because the research attempts to understand meaning of the speculating process and varying perception of speculators. Berg (2004) claimed that people, events, objects and situation do possess meaning themselves; these elements confer meaning due to human interaction. Furthermore, it is inappropriate to ask the positivistic position on the epistemological question of â€Å"In what way one can obtain knowledge from a particular reality? † due to the postulation that investigating in such a reality provides no change to that reality.Moreover, one of the main criticisms of the positivism paradigm, according to Hussey and Hussey (1997), is that it is impossible to consider to people as being separate from the social contexts and they cannot be understood without apprehending their views of their own activities. A rigorously structured research design will impose some constraints on the results, and it might ignore more relevant findings, because researchers might carry their own value and interest to the research. The researchers cannot be objective because they are also part of what they are trying to observe.Lastly, statistical variables could be misleading as it is trying to capture complex phenomena. Reasons for Selecting the Positivist Paradigm Positivism is chosen to fit my PhD project, because according to Phan (2006), first of all, ontologically, stock markets is a financial world in which investment decisions can be considered as an external world, objectively adjusting itself, and individual perceptions or desires cannot have any influence. Secondly, quantifiable results are mainly the concerns in the wo rld of financial markets; it is impossible to make any alteration to the reality or to make any different perception.Thirdly, epistemologically, the researchers should be independent of their research projects, in other words, they should be free of bias and personal value, and should have no influence on the collection of data or the results of researches. Moreover, one of the main objectives of the PhD projects is to test hypothesis regarding to the returns of indexes and returns of lottery type of stocks, not to construct new theory or to implement any reform. Lastly, objectivity is important in the financial world in order to provide explanation to phenomena and causal relationships.To summarise, the PhD projects will be mainly focus on making measurements in a statistical and systematic way in order to provide validity, generalization, reliability for the measurements, as well as its predictive cause and effect (Casell and Symon 2004). Summary To sum up, my PhD research will be mainly focus on the speculative behaviours of the stock traders, such as fund managers and retail speculators on lottery type of stocks. The paper will be carry out using quantitative method and positivism fits very well in my research, as positivism is a methods that define positive knowledge which can be verified by empirical sciences.There are some criticisms about the ontological and epistemological assumption of positivism, nevertheless, the benefits of applying positivism exceeds it costs as my PhD research will mainly focus on making measurements in a statistical and systematic way to predict the cause and effect of different research topics, as well as their validity, generalization and reliability of the measurements. Reference: Berg, B. L. (2004) Qualitative Research Methods for the Social Sciences. 5th Edition, Pearson Education, Inc. Boston.Casell, C and Symon, G (2004), Essential Guide to Qualitative Methods in Organisational Research, Sage Publications Ltd, London, UK Creswell, J (2003), Research Design: Qualitative, Quantitative and Mixed Methods Approach, 2nd Edition, Sage: Thousand Oaks, CA. Guba, E and Lincoln, Y (1994), Competing paradigms in qualitative research, Handbook of Qualitative Research, Sage, Thousand Oaks, CA. Hussey, J. and Hussey, R. (1997) â€Å"Business Research† Macmillan Press Ltd, Basingstoke Kumar, A. (2009) â€Å"Who Gambles in the Stock Market†, The Journal of Finance, Vol 64, No 4, 1889-1993Little, D. (2005) â€Å"Western Philosophy of Social Science† Peking University Lohpetch, D. andCorne, D. (2010) Outperforming Buy-and-Hold with Evolved Technical Trading Rules: Daily, Weekly and Monthly Trading, EvoApplications 2010, Springer LNCS Phan, A 2006, â€Å"Hedge funds and China’s stock market: a study on factors influencing investment decisions by fund managers†, DBA thesis, Southern Cross University, Lismore, NSW. Peers, M. (2003) â€Å"A Guide To: Gambling, Investment, and Speculati on† Available at: www. math. byu. edu, Accessed on January 15, 2012Perry, C, Riege, A & Brown, L 1999, â€Å"Realism's role among scientific paradigms inmarketing research†, Irish Marketing Review, vol. 12, no. 2, pp. 16-23. Phillips, DC and Burbules, NC (2000), Postpositivism and educational research, Lanham, MD: Rowman and Littlefield. Rosenberg, A. (1988) â€Å"Why a Philosophy of Social Science? † In Philosophy of Social Science. Boulder, CO:Westview Press 1-21. Schutz, A (1954), Concept and Theory Formation in the Social Sciences, The Journal of Philosophy, Vol. 51, No. 9, 257-273 Ticehurst, GW and Veal, AJ (2000), Business Research Methods: A Managerial Approach, Pearson Education: NSW Australia

Thursday, August 15, 2019

The Uk Has a Multi Party System Rather Than a Two Party System

The UK has a multi- party system rather than a two party system. Discuss. A political two party system is one where two parties have complete dominance over voting, in terms of seats and the general vote. The multi- party system however describes a system where more than two parties have the ability to win role as government. In this essay I will give a balanced argument on whether Britain is a two party, or multi- party system.Throughout a significant period in history, 1945-79, a two party system was obviously predominant; the Labour and Conservative parties being the only two with the possibility of achieving majority vote and therefore forming a government. People voted for the party which represented their social class e. g. Conservative for middle class and Labour for working class. The clear distinction between which social classes would benefit from the two parties rule kept these two parties as a high percentage of the vote. In the elections leading up to 2005 Labour and Con servative seats were a significantly high number compared to other parties e. . in 1992 Conservatives had 336 seats, labour-271 and other parties 44, meaning no other party had a real chance of winning, no matter what the vote favoured, which incidentally also supported the two dominant parties with 41. 8% Conservative votes, 34. 2% Labour votes and only 19% of votes for other parties. The structure of the House of Commons also supports this idea because the two main parties sit on opposite benches in parliament, creating a government vs. opposition system, where the two main parties move between these two seats, currently with Labour as the opposition.The first-past-the-post voting system also supports this idea because it doesn’t allow smaller powers a chance for a place in power, as they don’t have enough MPs in comparison to stronger parties. Although, the Liberal Democrat’s seats in parliament have increased significantly, if it weren’t for the votin g system, their numbers are likely to have doubled. Although people have started to look towards more minor parties such as the Green Party who want to deal with important current issues such as war, as well as their main focus-the environment, these parties are still not gaining enough votes or seats to make them significantly prominent.This leaves the continuation of two ruling parties. It could be argued, however, that the two party system which was once in place is declining, meaning more parties have a realistic chance to achieve role as government. In the last thirty years the support for the Conservative and Labour parties has been gradually decreasing, leaving them with only 67% of the vote at the 2005 general election, which was the smallest percentage they’d gained since 1918.This is an example of partisan dealignment because the working class started to transfer their party support to Conservative instead of Labour. The Liberal Democrats support was significantly i ncreasing, leaving them with 22% of the vote in the 2005 election as well as 62 seats. Their seat numbers had been increasing since 1974 when they only had 14 seats in parliament, suggesting a change in the dominance of only two parties. Today, the Liberal Democrats, who haven’t been considered a main party since, are currently the weaker part of a coalition government, with Labour in opposition.This shows a clear end to the two party system, with three parties in significant places of power. Despite the two party voting system which has been practiced in different regions since 1997, a multi-party system still exists in the House of Commons because three parties currently have the majority of party power, meaning that it is the main structure of the UK party system. The current coalition government includes the Liberal Democrats who have not recently been considered as one of the two major parties.This shows that the two party system is no longer in place; which suggests tha t in the future more coalition governments could completely eliminate the two party system for good. Although it can be argued that the UK has a multi- party system at government level, a two party system seems to exist in different regions. For example, the two dominant parties in London are Conservative and Labour, whereas in the rural South it’s Conservative and Liberal Democrats.Therefore as a country the UK does not represent the two party system or multi- party system, examples of both can be seen in different political areas. To conclude, a balanced argument can be drawn in response to this statement but I personally believe, although in the past a continuing trend of a two party system has existed, today this system is declining, with Conservative, Labour and Liberal Democrats as the primary parties.

Wednesday, August 14, 2019

1957 and Soil

Pennsylvania State University Berks Campus Reading, Pennsylvania SOILS 101 – Introductory Soils Spring 2013 Course Description: SOILS 101 (GN) Introductory Soils (3 credits). A study of soil properties and processes and relationships to land use, plant growth, environmental quality, and society. Overview: This survey and foundational course introduces students to a broad range of subject matter from most sub-disciplines of soil science.The students study a range of soil characteristics and seek to understand their relationship to soil function, land use, plant growth, environmental quality, and society/culture. This course introduces students to the variety and complexity of soils on a local, national, and international scale. This introductory course in soil science introduces the student to the study, management, and conservation of soils as natural bodies, as media for plant growth, and as components of the larger ecosystem.This course presents basic concepts of all aspects of soil science including: composition and genesis; physical, chemical, and biological properties; soil water; classification and mapping; soil conservation; management practices; and soil fertility and productivity including practices of soil testing, use of fertilizers and manures, and liming. The course introduces the relationships of soil to current concerns such as environmental quality and non-agricultural land use. This course should instill awareness of soil as a basic natural resource, the use or abuse of which has a considerable influence on human society and life in general.This course is required or on a list from which students select for many environmental and agriculturalrelated majors. It is specifically listed as a prerequisite for many other SOILS courses and for several soils-related courses taught at Penn State. This course also satisfies the requirement for 3-credits in the natural sciences (GN), for non-science maojors or any student interested in soils, ecolo gy, or the environment. Course Objectives: At the end of this course, students should be able to: ? ? ? ? ? ? ? ? Appreciate the variety and complexity of soils.Describe the ways in which soils are an integral component of the terrestrial ecosystem. Use the technical terminology associated with the description and use of soils. Identify soil properties important to land use, environmental quality, plant growth and society/culture. Demonstrate skills required to make field observations and interpretations of soils for various uses. Retrieve and use information from a variety of sources for land use planning and soil management decisions. Explain the impact of land use and management decisions on agricultural productivity and sustainability, environmental and ecological health, and land degradation.Understand how soils can affect everyday decisions like how to develop a garden or where to build a house. – page 2 – Instructor: Dr. Mike Fidanza 234 Luerssen Office: 610-396 -6330 Cell: 484-888-6714 E-mail: [email  protected] edu Office Hours: Monday, Wednesday, and Friday, 9:00 am – 9:50 am, and 11:00 am – 11:50 am; or, by appointment (call or e-mail to schedule an appointment) Class Lecture: Monday, Wednesday, and Friday, 125 Luerssen Building, 10:00 am – 10:50 am. Required Textbook: Brady, N. C. and R. R. Weil. Elements of the Nature and Properties of Soils. 3rd edition*.Pearson/Prentice-Hall, Upper Saddle River, NJ. *or earlier editions are acceptable Grading: 4 exams †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 300 points †¢ lowest exam score dropped †¢ 3 exams X 100 points per exam = 300 points total 15 quizzes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 150 points †¢ 15 quizzes X 10 points per quiz = 150 points total Soils Writing Assignment . †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 50 points †¢ Fertilizer Worksheet ————————————————————————————————–Total †¦.. 500 points Final Grade will be based on the following scale:Points Grade Points Grade ? 465 A 385 – 399 C+ 450 – 464 A350 – 384 C 435 – 449 B+ 300 – 349 D 415 – 434 B ? 299 F 400 – 414 B- Exams: Exam format is typically multiple choice, true/false, and matching. Exact content and format of each exam will be discussed in class by the instructor. The lowest exam score of the four exams will be dropped, therefore, only the top three exam scores will count towards the final co urse grade. Quizzes: Quiz format is typically multiple choice, true/false, and/or matching delivered online through the ANGEL course website.Exact content and format of each quiz will be discussed in class by the instructor and/or information will be available on the ANGEL course website. Soils Writing Assignment: To be explained in class. – page 3 Class Attendance and Etiquette: Attendance is highly recommended since some lecture information will not be found in the text, and handouts and other supplemental material will be available only on the day on which they are presented in class. Class attendance and participation may be considered toward your final grade.Attendance will be recorded on a random basis, however daily attendance may be recorded if absenteeism or lateness is a problem. Appropriate and respectful behavior is always expected. Also, please silence cell phones during class time. Academic Integrity: Students are expected to be familiar with the University Rule s and Policies regarding academic integrity. Refer to the Penn State Berks Campus Student Handbook, or locate the document on Penn State’s website, which can be accessed through any computer terminal connected to the PSU Center for Academic Computing.Academic integrity is defined as the pursuit of scholarly activity free from fraud and deception. Academic dishonesty includes, but is not limited to: cheating, failure to protect your work from others (or facilitating acts of academic dishonesty by others), plagiarism, fabrication of information or citations, unauthorized prior possession of examinations, submitting the work of another person or work previously used without informing the instructor, or tampering with the academic work of others. A student charged with academic dishonesty will be given oral and written notice of the charge by the instructor.If the student feels that they have been falsely accused, they should seek redress through informal discussions with the ins tructor (first), division or department head, dean, or CEO. If the instructor believes the infraction to be sufficiently serious to warrant referral of the case to the Office of Conduct Standards, or result in a grade of â€Å"F† for the student for the course, the student and faculty instructor will be afforded formal due process procedures outlined in the University Rules and Policies mentioned above.Academic dishonesty will be dealt with strictly and in accordance with Pennsylvania State University policy. Disclaimer: The class schedule, policies, statements, and assignments in this course are subject to change in the event of extenuating circumstances or by mutual agreement between the instructor and the students. **** Weather Emergency: Call 610-396-6375 for up-to-date Berks Campus information. **** – page 4 – Date: Jan Jan Jan 7 9 11 M W F Topic: Introduction and course administration Introduction to soil scienceIntroduction to soil science (continued) Tex tbook Chapter: 1 1 1 Jan Jan Jan 14 16 18 M W F Soil formation Soil formation Soil formation 2 2 2 Jan Jan Jan 21 23 25 M W F NO CLASS – Martin Luther King Day Soil classification Soil classification –3 3 Jan Jan Feb 28 30 1 M W F Soil classification Exam #1, chapters 1, 2, 3 Soil physical properties 3 –4 Feb Feb Feb 4 6 8 M W F Soil physical properties Soil physical properties Soil physical properties 4 4 4 Feb Feb Feb 11 13 15 M W F Soil water Soil water Soil and the hydrologic cycle 5 5 6 Feb Feb Feb 8 20 22 M W F Soil and the hydrologic cycle Soil aeration and temperature Soil aeration and temperature 6 7 7 Feb Feb Mar Mar Mar Mar Mar 25 27 1 411 13 15 M Clays and soil chemistry W Exam #2, chapters 4, 5, 6, 7 F Clays and soil chemistry 8 NO CLASS – Spring Break M Clays and soil chemistry W Soil acidity and other properties F Soil acidity and other properties 8 –8 Mar Mar Mar 18 20 22 M W F Soil biology and ecology Soil biology and ecology Soil biology and ecology 10 10 10 Mar Mar Mar 25 27 29 M W F Soil organic matter Soil organic matterSoil organic matter 11 11 11 Apr Apr Apr 1 3 5 M W F Soil fertility Exam #3, chapters 8, 9, 10, 11. Soil fertility 12 –12 Apr Apr Apr 8 10 12 M W F Nutrients management and fertilizers Nutrient management and fertilizers Nutrient management and fertilizers 13 13 13 Apr Apr Apr 15 17 19 M W F Soil erosion Soil erosion Soil erosion 14 14 14 Apr Apr Apr 22 24 26 M W F Soil and chemical pollution Soil and chemical pollution Soil and chemical pollution 15 15 15 8 9 9 ************ April 29 – May 3: Final Exam Week (Exam #4, chapters 12, 13, 14, 15). ************

Tuesday, August 13, 2019

Read Ch. 11 and the Resource section in the book Creating Graphics for Essay

Read Ch. 11 and the Resource section in the book Creating Graphics for Learning and Performance - Essay Example The standing out of the information improves leaner selection. Contrast can be used to help the leaner distinguish between information that is important to the one that is less important. Two color schemes are very important in the perception and visual acuity of the learner. The two schemes divide the color wheel in two halves, which are the warm and cool color and the spectral scheme. Colors that are found in the middle of the color spectra are linked to greater acuity. Warm colors are used to make an element even more noticeable. Organization The color chosen should be able to exhibit a hierarchy of importance. Color can be used to suggest a form of ranking. Color can be used to create layers of information resulting in the creation of hierarchy. The dark to sequence or the dull to bright sequence can be used to demonstrate the increase in significance. Integration Colors that are used should enable the learner to view and the bigger picture. Colors can be combined to form a contr ibution to the learner seeing the bigger picture. The choice of colors can be dependent on the color wheel. It provides a scheme of colors that tend to work together. One can be able to work with fewer colors effectively. The choice of colors can be based on inspiration from art. Works of art can be inspirational. The choice of colors can be based on color palettes. The color palettes are found in templates. The color schemes used are artist-created. The schemes should be mastered to enable to fully utilize them. The choice of colors may be based on psychological associations. Colors can evoke responses. The responses are emotional in nature. Colors can be used in accordance to the various colors that are associated to the various human emotions. Briefly, one should choose colors that enables learners identify important information easily and quickly by making such information stand out. The colors chosen should also bring out the main theme of whatever information is being displaye d. The choice of color should be made with the aim of establishing order or hierarchy in the arrangement of information more so in the order of significance to the learner. Should I base decisions on the psychology of color? Psychology of color refers to the physical and emotional impact that colors have. The notion can also be based on the harmony that is assigned to each different color. The psychological aspects are based on different cultural preferences, gender, and age. For example, bright primary colors are preferred by children. Freshness relates to blue and green. Orange associates excitement. More white colors are considered light. Less white colors are considered heavy. Yes, decisions on the color to be used should be based on the psychology of color. The decision also depends on the age group of learners. Adults have different color preferences and meanings as compared to children. Cultural preferences should also be tabled. Different colors have different meanings to di fferent cultures. Colors considered attractive to women convey a different message to men and vice versa. The targeted learner group will hugely influence the decisions. Colors evoke responses that are emotional. Colors create a warm and inviting feeling to the learners. The invited learner will feel more at ease hence enhancing the whole learning process. A bad combination of colors can result to distraction of the learner. Distraction of the learner inhibits performance of the whole learnin

Monday, August 12, 2019

Advanced Writing in the Discipline - Communication in Marketing Essay

Advanced Writing in the Discipline - Communication in Marketing - Essay Example The author’s intended audience is conscious creators of information with the mission to communicate a message as effectively as possible. It is thus likely that this person has taken marketing as a profession. This audience must keep up with new trends in the market, especially the ways in which people communicate, so that they may gain knowledge on how to share and spread information to gain maximum exposure and engagement. This will enable them to stay as competitive in their respective industry as possible. For every trend that the author identifies within the article, he ends with a suggestion on what effects need to be taken: â€Å"You must encourage your influencer to develop, share, and spread your story digitally† (Rooseboom 2011). If he did not include such suggestions, then this article could be addressing a much broader audience—anyone who is interested in understanding changes in human behavior over the past few years that have been brought upon by new technologies. The author also clearly identifies the ultimate purpose of the article within the introduction—â€Å"to give†¦the tools, the motivation, and the knowledge to tackle the challenges [of trends in the PR and media landscape] head-on† (Rooseboom 2011). Within the community, this document serves two purposes. First, it informs and addresses the ways in which human behavior has changed, thus identifying different trends in the market, which is clearly illustrated through real-life examples. Second, it serves as a guideline to overcoming these trends. The author addresses the implications of each trend and suggests how to tackling each of them. In terms of the layout, the article is viewer friendly as it is well-structured with short bullet points, contains short paragraphs that just provide enough detail, and it also incorporates visuals and embedded videos, which makes the argument even

Employee Privacy Rights at Work Essay Example | Topics and Well Written Essays - 1500 words

Employee Privacy Rights at Work - Essay Example 897). The rights of the company have been upheld time and again. However, the real issue the company must address is finding the proper balance between the two. As Bupp (2001) pointed out, although the company has a wide range of monitoring open to it, studies have found that too much monitoring can also cause undo stress and be demoralizing for employees. Finding the balance that protects the company's interests while ensuring employees are afforded an adequate measure of perceived respect and privacy becomes the aim of modern business in today's technologically advanced work environment. How that balance may be achieved is the focus of this research. As upheld in the Electronic Communications Privacy Act, 18 USCA 2510 of 1986 (ECPA), employers, as owners of the premises and communications equipment, have many rights of which employees may be unaware. According to Volkert (2005) employers may "search company-owned computers, monitor Internet use, use video surveillance and listen to voice mail" (p. 1). As early as 2001 Bupp found when reviewing an American Management Association survey report that as of 2001 73.5% of all major companies in the U.S. "record and review employee communications and activities on the job, including their phone calls, e-mail, Internet connections, and computer files" (p. 74). An additional 5% monitor phone logs and/or use video surveillance cameras. In 88% of the cases where the company electronically monitors employees' working habits, the employee is informed of the methodology the company uses to monitor their behavior. The need for monitoring of employees has stemmed from documented cases of employee theft of proprietary information from their employer as well as theft of company time by employees who instead of working at the job for which they were hired to be perform, spend an inordinate amount of company time on personal business thereby reducing the productivity of the company. Lichtash (2004) points out that use or misuse of company time by employees in surfing the internet or sending and receiving inappropriate email can lead to serious consequences to the employer including lost productivity and in some instances may lead to a perceived hostile work environment or charges of sexual harassment when email is used to circulate offensive contents. For those reasons alone "employers have a clear interest in restricting the use of their e-mail and Internet systems" (p. 27). Lichtash (2004) has also noted that there are varying degrees of use or misuse of company email. Firstly, many employers recognize that time restraints sometimes require employees to occasionally use company time to conduct some degree of personal business which the company generally allows or overlooks. The second type of misuse is more serious abuse of company systems that would warrant disciplinary action was the company to detect it. The last type of abuse is flagrant misuse resulting in a direct or potential substantial loss to the company which would result in immediate termination if the company was aware of the