Tuesday, May 26, 2020
Criticizing American Exceptionalism in Editha - Literature Essay Samples
William Dean Howells publicly opposed the Spanish-American War of 1898, believing that it was more of an evasive attempt by the United States to achieve territorial and economical expansion of Spanish colonial nations like Cuba and the Philippines, rather than an indefinitely unselfish effort to liberate Cuba from Spain. In ââ¬Å"Edithaâ⬠, Howells characteristically portrays the contrasting opinions of those who supported the war, and those who denounced it. Although it is never specifically mentioned to have been the Spanish-American War which the story revolves around, it has been widely accepted that the storyââ¬â¢s political context corresponds and reflects that of the 1898 war against Spain. As an advocate of Leo Tolstoyââ¬â¢s ââ¬â the Russian novelistsââ¬â¢ ââ¬â ideas of nonviolence, Howells proved no reluctance in condemning war or violence of any kind. He brilliantly conveys his antipathetic views of war through the protagonist, Editha, by painting her as a shallow individual; one with no thoughts of her own, who is quick to echo chauvinistic phrases of the newspapers. She is introduced as a woman whose engagement to one George Gearson had been decided ââ¬Å"without, as it were, thinkingâ⬠. What is certain however, is that ââ¬Å"she had always supposed that the man who won her would have done something to win her; she did not know what, but something.â⬠This fairy-tale-like conviction outlines her childish and naà ¯ve mentality which is emphasized by her elation of the start of war. In Edithaââ¬â¢s point of view, George going off to fight in a war is paralleled to him fighting for Edithaââ¬â¢s love. To her, fighting gallantly in the wa r would be his act of doing ââ¬Å"something worthy to have won her ââ¬â be a hero, her heroâ⬠, without actually considering the consequences ââ¬â the true enormity of warââ¬â¢s ramifications as a result of her romanticizing ideas of battlefield glory. On the other hand, George patently harbors anti-war and anti-violence sentiments which, unfortunately, are proven to have no effect or bear any significance in the story as his opinions are ignored by Editha and the rest of society. When he hoped to bring down the enthusiasm during a meeting for enlisting men into the army at the town hall by attempting to ââ¬Å"sprinkle a little cold water on them [the young men volunteering]â⬠as a joke, George only ended up ââ¬Å"sprinkling hell-fire on themâ⬠instead, therefore only causing the flames of patriotism within the meeting to burn even fiercer. Moreover, when Editha initially begins to coax him into fighting in the war, George utters, ââ¬Å"with a vague smile, as if musing aloud, ââ¬Å"Our country ââ¬â right or wrong!â⬠â⬠which is obviously a sarcastic remark intended to mock the extremely chauvinistic belief that America is ââ¬Å"a country that canââ¬â¢t be wrong, but if it is, is right, anyway!â⬠George continues to chastise the war throughout the story in spite of his submission to it ââ¬â his yielding not by choice but by force from his beloved Editha and the American public. He questions and doubts the mainstream notion that this war is a ââ¬Å"holy warâ⬠which ââ¬Å"God [had] meant it to be warâ⬠. Upon his first signs of surrendering to societyââ¬â¢s expectations of gender roles, he says to Editha, ââ¬Å"Iââ¬â¢ll try to believe in your pocket Providenceâ⬠: the term which he uses to suggest that this particular Providence that everyone is so sure of is not the real Lord; that it is only a conception of Providence. After enlisting in the army George goes to announce to Editha his appointed position as captain of Company A. In a drunken state, he gaily proclaims that he is going to war, ââ¬Å"the big war, the glorious war, the holy war ordained by the pocket Providence that blesses butcheryâ⬠. With this unquestionably sarcastic statement, Ge orge ironically glorifies the war in its atrocities, implying his honest views about war as being that equal to butchery; that war reduces man to animals in a slaughterhouse. Regardless of all his sarcastic remarks, Editha, like everyone else fervently supporting the war, is deaf to notice his implications and pays no heed to his true emotions and opinions. Society only cares that he is going to war and fight for their country which patriots like Editha claim :ââ¬Å"there is no honor above Americaâ⬠. She even places her love for her country above her love for George as she writes in a letter to him, ââ¬Å"But the man I marry must love his country first of allâ⬠. These phrases and sentences highlight the magnitude of Americaââ¬â¢s sense of nationalistic righteousness. The idea that America ââ¬Å"canââ¬â¢t be wrong, but if it is, is right, anywayâ⬠epitomizes the strong belief of American exceptionalism which William Dean Howells is evidently criticizing through ââ¬Å"Edithaâ⬠. Just as how Howells had hoped to use his position as editor for the Cosmopolitan as a forum for his increasingly radical political views, he expresses such political viewpoints through this story. Like George, Howells was ignored for propounding Americaââ¬â¢s imperialistic ambitions, but his prominent works such as ââ¬Å"Edithaâ⬠certainly gained recognition by challenging readers to question the countryââ¬â¢s dogmatic propaganda; to reflect on whether Americans would mindlessly endorse such propaganda like Editha, or contemplate on the truth and reality of the information like George.
Saturday, May 16, 2020
Self-Awareness and the Locus of the Self-Knowledge...
TITLE Self-awareness and the locus of the self-knowledge development: a comparison study to investigate developmental sequences using semi-structured self concept interviews. ABSTRACT This study examines the view that self-awareness gradually develops with a shift from physical to psychological characteristics whilst the locus of self-knowledge progressively transfers from others to the self. Previous research implementing semi-structured self concept interviews to investigate self descriptions amongst young children of various age groups supported these findings, underpinning the theories of a gradual emergence and elaboration of the self as a subject and the self as an object of knowledge. In the current study, a comparisonâ⬠¦show more contentâ⬠¦Rosenbergs (ibid) findings indicated that younger children tend to describe more physical activities and characteristics whilst this gradually develops to include relationships and interpersonal traits, eventually shifting to more inner qualities. Rosenberg (1979, as cited in: The Open University, 2010, pp. 21-22) also found that the locus of self-knowledge gradually shifted from a reliance on another person as p oint of reference for judging themselves, towards the self. This study intends to investigate, and confirm, the findings of Rosenberg (1979, as cited in: The Open University, 2010, pp. 21-22) by analysing transcripts of semi-structured interviews with two children aged eight and sixteen. This was done within the meaning of investigating the development of the self concept and the locus of self-knowledge. METHOD Design The study is a comparison of the self-descriptions provided by two young people during one-to-one semi-structured self concept interviews. Participants Two participants participated in this study; an eight-year old girl (Annie), and a sixteen year old boy (Adam). They were recruited by The Open University course team who approached a primary and secondary school in the Milton Keynes area (England), for volunteers whose parents signed the relevant consent form. A number of volunteers were interviewed but only two of these interviews were used forShow MoreRelatedRosenbergs Category Analysis2693 Words à |à 11 Pagesover time: using Rosenbergââ¬â¢s study of self-descriptions (1979). Abstract This report is an analysis of two semi structured interviews investigating the ways individual children give self- descriptions, and how these change with age. An 8 year old girl and a 16 year old boy were interviewed separately in a familiar environment. They first wrote down their chosen self-descriptions which were then discussed with the interviewer. These were followed by a series of questions relating to self-evaluationRead MoreTeam Work and High Performance Organization21591 Words à |à 87 PagesTeamwork and high performance work organisation Introduction Defining teamwork High performance workplace organisation Scope of study Incidence of teamwork Teamwork and autonomy Impact of teamwork on learning environment Job satisfaction Negative consequences of teamwork Organisational environment Conclusion References Annex 1: Sample survey questions Annex 2: Survey sources This report is available in electronic format only. Wyattville Road, Loughlinstown, Dublin 18, IrelandRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words à |à 1573 PagesOrganizational Behavior? 3 The Individual 2 3 4 5 6 7 8 Diversity in Organizations 39 Attitudes and Job Satisfaction 69 Emotions and Moods 97 Personality and Values 131 Perception and Individual Decision Making 165 Motivation Concepts 201 Motivation: From Concepts to Applications 239 3 The Group 9 10 11 12 13 14 15 Foundations of Group Behavior 271 Understanding Work Teams 307 Communication 335 Leadership 367 Power and Politics 411 Conflict and Negotiation 445 Foundations of OrganizationRead MoreOrganisational Theory230255 Words à |à 922 Pages. Organization Theory Challenges and Perspectives John McAuley, Joanne Duberley and Phil Johnson . This book is, to my knowledge, the most comprehensive and reliable guide to organisational theory currently available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of workRead MoreFundamentals of Hrm263904 Words à |à 1056 Pagesentire digital textbook with the most effective instructor and student resources With WileyPLUS: Students achieve concept mastery in a rich, structured environment thatââ¬â¢s available 24/7 Instructors personalize and manage their course more effectively with assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalizeRead MoreContemporary Issues in Management Accounting211377 Words à |à 846 PagesProfessors Peter Bird, David Flint, and Peter Moizer amongst others. Indeed it is possible to argue that the British academic accounting professoriate has played an extremely important role in mediating between the profession and the state, both bringing knowledge to bear on policy issues and providing a cadre of people who can operate effectively in this policy sphere. Michael Bromwich has certainly contributed in this way, advising accounting and competition regulators on complex issues and providing his
Wednesday, May 6, 2020
Should Prostitution Be Legalized - 3255 Words
Muhammad Sumran 2016-10-0204 Bushra Butt Writing and Communication SS 100 18 April, 2013 Should prostitution be legalized in Pakistan? ââ¬Å"Youââ¬â¢re nothing but a dirty old man But I knew it was some sort of elaborate plan Its okay but let me ask did I fulfill your needs Sure it doesnââ¬â¢t matter that you made me bleed Did it feel good to use me like I was just a piece of dirt? Use those lines all you want thereââ¬â¢s no need to flirt? And though I still cry in my sleep and feel the pain And I think of killing you when I hear your name And I never felt so disgusted like I havenââ¬â¢t bathed in years But I must thank you for making me realize my fears Your thirty years old and youââ¬â¢ve done nothing with your life No kids, no relatives or even a loving wife Makes me laugh because I realize how sad it must be To know the only thing you accomplished in doing is me Iââ¬â¢m no longer the innocent girl you once knew Iââ¬â¢m sorry rapist if you still donââ¬â¢t have a clue Iââ¬â¢m saying youââ¬â¢ll get no mercy from me Cos where was it when I asked for itâ⬠(ââ¬Å"Itââ¬â¢s Okay Because At least I Am not Like youâ⬠) The pain that a rape victim has to go through is well depicted by the above poem. But it is really a matter of shame that a girl has to bear this pain every two hours in Pakistan. Rape is the result of frustration in male and the only way to cope this frustration is to legalize prostitution. Because sacrificing so many Pakistani girls as rape victims just to keep prostitution illegal is not worth it.Show MoreRelatedShould Prostitution Be Legalized?1406 Words à |à 6 PagesProstitution is one of the largest controversial issue facing the United States. The definition of prostitution, according to Merriam-Websterââ¬â¢s Dictionary, is the act or practice of engaging in sexual relations especially for the money. Prostitution has been constantly bashed by the media and is currently legal in only one state. In this state, only one county has banned prostitution. Why is it illegal? What is wrong with prostitution that has made it illegal? These are the important questions thatRead Mor eShould Prostitution Be Legalized?1048 Words à |à 5 PagesWalker May,15,2015 Should prostitution be legalized? Most of us have heard of prostitution and the controversial opinions of people whether it should be legalized or not. The fact is that prostitution has been practiced for many years regardless of its legality. As defined in the dictionary prostitution is the exchange of sex for money. Out of the 50 states in the U.S., Nevada is the only states were prostitution is legal. On the other hand, in some European countries prostitution is not illegal andRead MoreShould Prostitution Be Legalized?1111 Words à |à 5 PagesProstitution has been around for a very long time. There has been great debates over the last few decades about prostitution law reform. It is accepted by some, denied by others, or just forbidden. Prostitution is that one thing that people do and does not get brought up for discussion after the fact. It is what some people call dirty and distasteful. But prostitution whether legalized or not will continue to happen. I will argue that prostitution should be legalized becaus e it would bring more benefitRead MoreShould Prostitution be Legalized?1658 Words à |à 7 PagesProstitution is an issue that has been debated in many countries. 22 countries have legalized prostitution. In the United States, prostitution is only legal in 11 rural counties in Nevada. It used to be legal in Rhode Island due to a loophole, but since 2009, it has been illegal. Women are not the only ones who are prostitutes, about 20 to 30% of prostitutes are male, which means both genders are affected by laws against prostitution. Men and women should be allowed to choose how they want to useRead MoreProstitution Should Be Legalized?1072 Words à |à 5 PagesProstitution in America Some consider prostitution to be evil, sin incarnated. They believe that the act of fornication with an unknown and unloved person is unholy and should be punishable. They may believe that those who are prostitutes are not human, but instead creatures that have given into their most primal lust. To give into the carnal temptation of sex, and to resolve it through means that are not considered normal, sentences one to eternal damnation. Or so some believe, and I respect theirRead MoreShould Prostitution Be Legalized?1663 Words à |à 7 PagesDecriminalizing prostitution in the United States will be a hazard to the nation. Prostitution has been often called one of the oldest jobs in the world. However, it has been illegal in nearly all societies throughout history. Currently, there have been various countries where prostitution has been legalized by the government, allowing people over eighteen year olds to work as prostitutes legally. Nonetheless, those countries have had several neg ative effects following the legalization of prostitution. NeverthelessRead MoreShould Prostitution Be Legalized?1725 Words à |à 7 PagesProstitution Should Be Legalized Some say prostitution is the world s oldest profession. Yet, only a small percentage of the worldââ¬â¢s government allows it. The legalization of prostitution is a very controversial topic due to many peopleââ¬â¢s moral beliefs. Prostitutes all over the world are treated as outcasts. A reason for people to be against prostitution could be due to their religious beliefs, moral standpoints, or lack of knowledge over the subject. Many religions state that sex outside of marriageRead MoreShould Prostitution Be Legalized?1188 Words à |à 5 PagesShould Prostitution be legalized? Prostitution is defined as the engaging in, or agreeing to engage in, sexual conduct for a fee. Women are pushed into entering prostitution for many reasons including lack of education, poverty, and personal choice. Prostitution is currently illegal, but there is much controversy surrounding this issue. Picture in your mind this scenario: Jane is a 26 year old single woman who makes her living working the streets as a prostitute. She is clean, and is tested regularlyRead MoreShould Prostitution Be Legalized?1411 Words à |à 6 PagesShould prostitution be Legalized? Whether or not prostitution should be legalized is, for some, a morally plagued question. The value society puts on sex can directly affect whether or not legalization will be considered. Even within Europe there is a drift. While France has banned prostitution it is legal in Germany, and has been since 2002. Is France morally outstanding, or is there something more to prostitution then what generally thought? The legalization of prostitution will affect many otherRead MoreShould Prostitution Be Legalized?1537 Words à |à 7 PagesProfessor Petretto English 111 15 Nov. 2016 Should Prostitution be Legalized? Prostitution has been and may always be one of the most controversial topics in the United States. While there are some who argue that prostitution should be legalized, others do not agree with this theory. Some advocates argue that prostitution is a victimless crime and that it should be a decision that one chooses on his or her own. They also believe that the legalization of prostitution will minimize crime, increase tax revenue
Tuesday, May 5, 2020
Foreign market entry strategies free essay sample
ââ¬Å"Firms which participate in the business system as partners complement the company and its suppliers, thereby increasing the value to customersâ⬠. Explain your understanding of this view and provide examples to reinforce your arguments. For a company, entering new foreign markets may be achieved in a variety of ways. Each of these ways places its unique demands on the company in terms of organizational and financial resources. Most of the times, entering international markets is not a matter of choice but of necessity to remain competitive in new or established markets by meeting the consumerââ¬â¢ needs and values. The decision to go international represents an important commitment, to go into a new line of activity, this being the reason why it should be taken step by step: obtaining information, analyzing them, formulating alternative action plans, (Tookey, 1975) and of course find the right partners that match the company brand image and values. The international business system model is focused on the advantages determined by the internationalisation process and less on the development process of the internationalisation of companies. The main scope obtained by applying the Uppsala Model is predicting the companyââ¬â¢s evolution on foreign markets. Two elements are at the basis of the model: the notion of essentiality attributed to the process and the notion of physical distance. The internationalisation of a multinational company takes place step by step, according to the Uppsala Model, which minimises the risks regarding the new market (Johanson; Wiedersheim-Paul, 1975). Therefore, the company is being involved gradually (investments, control and profit), getting to the point of creating a production subsidiary which ensures also the selling of the products on the new market. The stages of the internationalisation process are presented in Appendix 1. The concept of physical distance, the second element the Uppsala Model is based upon determines the companies to select, in a first stage, theà neighbour countries in order to reduce the cultural, economical, political differences. According to this approach, the bigger the physical distance, the bigger is the incertitude about the new market and bigger the risks associated to this market. In the view of the globalisation phenomena, there are numerous criticisms about the ââ¬Å"physical distanceâ⬠notion. Many papers have developed the subject of the companyââ¬â¢s internationalisation; a special place holds J. Birkinshaw who analysed the problems regarding the role of the subsidiaries and the evolution of the mandated in the internationalisation process at the multinationalââ¬â¢s level. Therefore, Birkinshaw and Hoods (1998) have shown that creating a subsidiary can be explained on the basis of the interactions between the decisions of the mother-company, the initiative s of the subsidiary and the specific conditions existing on the new market. The model developed by Birkinshaw (1997) is based on three variables: The relation headquarters ââ¬â subsidiary; the subsidiaryââ¬â¢s initiatives and the local environment. Regarding the internationalisation process, the company has more options (see Appendix 2) The first choice is represented by the development of the existing markets and it is being used by companies that are acting on highly competitive markets; the second choice ââ¬â the company can choose to develop its activity on new markets, similar to the ones they are already acting on ââ¬â in this case, they are usually choosing to export their products; the third strategy is developing a new line of products similar to the ones they already have and which will be sold on similar markets- in this case the company can choose between strategic alliances: creating a joint venture or licensing. . Managementââ¬â¢s involvement in export operations is different, as we talk about passive exporters (when selling abroad is induced by the demand existing on the foreign market, meaning that the business is initiated by the importer) or active exporters (when the operation is initiated by the seller, which has an export strategy and a suitable business plan (Popa, 2006) From the operational point of view, exporters can be indirect exporters(with the participation of trading houses), when it isnââ¬â¢t necessary to create anà organizational structure specific to the export activity or direct exporters, which is made by the producer, which is creating services or departments for international business. The determinants of export behaviour are experience and uncertainty effects; behavioural and firm-specific influences and strategic influences. 1. Experience and uncertainty effects Knowledge and learning regarding the exporting activity may be possessed or accumulated by the company in time. Experience has a key role, as firmââ¬â¢s involvement in international markets is most of the time a gradual process. During the early stages of exporting, firms have a more concentrated foreign market focus, while increased involvement in foreign market encourages diversification to a wider range of markets. As a firmââ¬â¢s knowledge of an export market increases, the uncertainty factor diminishes. This knowledge allows the identification of concrete opportunities, as distinct from theoretical that may be apparent from objective knowledge. 2. Behavioural and firm-specific influences Recent theories of exporting are strongly influenced by the behavioural theory of the firm, which stresses decision-maker characteristics, organizational dynamics and constraints, ignorance and uncertainty as key variables in decision making. Exporting has been described as a development process based on a learning sequence involving six stages Bilkey and Tesar, 1977): Stage 1: the firm is not interested in exporting Stage 2: the firm supplies unsolicited business, doesnââ¬â¢t examine the feasibility of active exporting Stage 3: the firm examines the feasibility of exporting in an active way Stage 4: experimental exports on neighbour countries Stage 5: the firm becomes an experienced exporter Stage 6: the firm explores the feasibility of exporting to additional countries of greater business distance. According to Welch (1982), the export commitment is influenced by four groups of factors (see figure 4): pre-export activities, direct export stimuli, latent influences on the firm and the role of the decision-maker. 3. Strategic influences The opinion among researchers and managers is divided on the issue of the relation between the firm size and export success. Still, the importance of a positive managerial attitude to exporting and the necessity of committing managerial and financial resources to the internationalization process are crucial to the success of the firm, irrespective of size. As a mode of international market entry, strategic alliances allow the firm (Bradley, 2002): â⬠¢ Access to assets not readily available in the market â⬠¢ Access to technology and markets â⬠¢ The smaller firms can have access to technology and new products â⬠¢ The larger firms can have access to markets â⬠¢ Synergetic effects in the partner firms. Choosing the way to enter a foreign market represents an important part of the foreign direct investment strategy. The companies should select the new market, decide upon the types of operations that are about to be developed on these markets and decide the type of entry ââ¬âgreen field investments, acquisitions, joint ventures. Choosing the way to enter a foreign market was also explained through cultural and national factors. Many studies have been concerned about this topic: â⬠¢ Kogut and Singh (1988) after researches have concluded that a big cultural distance between the country of origin and the host country have as a result choosing joint ventures or green field investments. â⬠¢ Gatignon and Anderson (1988) have shown that an important socio-cultural distance, measured with the help of the Index developed by Ronen and Shenkar (1985) goes to the partial propriety right. â⬠¢ Gatignon and Anderson (1988) have concluded that multinational companies avoid having 100% owned subsidiaries in high risk countries. â⬠¢ Cho and Radmanabhan (1995) have shown that companies from Japan are not willing to make acquisitions in developing countries. Choosing the joint venture as a mechanism to enter new marketsà (especially the developing countries and the ones with centralised economy) is usually a second-best option for the companies from developed countries. Still, the companies show through this the major interest for the local market; the participation in the joint-venture could be qualified as a foreign direct investment. Many times, this mechanism represents the only way to be present on a certain market. Licensing in international markets: License is the purchase or sale by contract of product pr process technology, design and marketing expertise (Bradley, 2002). It involves the market contracting of knowledge and know-how. International licensing takes place when a company provides, for a certain fee-royalty, a technology needed by another company in order to operate a business in a foreign market. Licensing of this firm involves one or more of these elements: â⬠¢ a brand name â⬠¢ operations expertise â⬠¢ manufacturing process technology â⬠¢ access to patents â⬠¢ trade secrets. Licensing may be attractive when host countries restrict imports or foreign direct investment, or when the market is small and when the prospects of technology feedback are high. Franchising to enter international markets: Franchising is a derivative of licensing. In franchising a business format is licensed, not a product or a technology. Trademarks, trade names, copyright, designs, patents, trade secrets and know-how may all be involved in different mixtures in the ââ¬Å¾packageâ⬠to be licensed. Franchising is a form of marketing and distribution in which the franchisor grants an individual or company, the franchisee, the right to do business in a prescribed manner over a certain period of time, in a specified place (Ayling, 1986). A franchise is, according to International Franchise Association (IFA), the agreement or license between two legally independent parties which gives: â⬠¢ a person or group of people (franchisee) the right to market a product orà service using the trademark or trade name of another business (franchisor) â⬠¢ the franchisee the right to market a product or service using the operating methods of the franchisor â⬠¢ the franchisee the obligation to pay the f ranchisor fees for These rights â⬠¢ the franchisor has the obligation to provide rights and support to franchisees. Types of Franchises There are two main types of franchises: product distribution and business format. Product distribution franchises simply sell the franchisorââ¬â¢s products and are supplier-dealer relationships. In product distribution franchising, the franchisor licenses its trademark and logo to the franchisees but typically does not provide them with an entire system for running their business. The industries where you most often find this type of franchising are soft drink distributors, automobile dealers and gas stations. Some familiar product distribution franchises include: Pepsi, Exxon, Ford Motor Company. Although product distribution franchising represents the largest percentage of total retail sales, most franchises available today are business format opportunities. Business format franchises, on the other hand, not only use a franchisorââ¬â¢s product, service and trademark, but also the complete method to conduct the business itself, such as the marketing plan and operations manuals. Business format franchises are the most common type of franchise. The United States, today reported that the 10 most popular franchising opportunities are in these industries: fast food, retail, service, automotive, restaurants, maintenance, building and construction, retailââ¬âfood, business services, lodging. The many advantages and disadvantages of owning a franchise should be carefully evaluated before deciding to purchase one. Throughout all these different foreign market entry strategies, by understanding every characteristic detailed we can conclude that partnershipà can be at the core of international marketing decisions and enable possibilities of internationalisation. Partnerships can be structured in various ways depending on their purpose. Wholly foreign-owned enterprises, non-equity/contractual/co-operative strategic alliances, equity strategic alliances/joint ventures, and franchises, are basic types of formal partnerships. There are numerous other types of informal partnerships including; joint marketing promotion, joint selling or distribution, technology licensing, R D contracts, design collaboration, production agreements, and other synergies. Consequently, the ideal partner in a business partnership is one that has resources, skills and assets and values which complement the company. The partnership has to work financially and contractually, but it is also essential that a partnerââ¬â¢s areas of strength and weakness are known and that an assessment is made of what actions would be needed to achieve an appropriate level of operational fit between the cultures of the two organisations. To meet the market needs effectively and in a sustained way, the business partnership must be based on a systematic and transparent agreement between the client and the partners (common values). That agreement provides the basis for a partnership deal and has to be sufficiently strong to engage the sustained commitment of both parties but also sufficiently flexible to enable the partnership to be responsive to changes in market needs and conditions. Being at the forefront partners are an extension of the company capability, image and valu es perceived by the consumer, therefore, complement the company by increasing the value to customers. For instance, Sony is an international and reputed company for its high standards range of TVs. Today, within the UK market, Sony position itself as a seller of durable and high end products by practicing a selective distribution. Their products are mostly found at Sony Centres (Sony own shop) or PC Currys World, exclusive partner (distributor) chosen by Sony well known in the market and sharing similar values such as expertise in the audiovisual area or guarantee of quality products and services. It reflects well a relevant and consistent image of the values conveyed by both organisations to the customers.
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