Issues in Purchasing and Supply Management Essay

Issues in Purchasing and Supply Management - Essay Example The supply chain ranges from raw material extraction or raw ideas origination through a variety of stages to the final sale or delivery to the final client, whether products or services. It is argued that it can also involve the discarding of the waste related to consumer goods. It has been demonstrated that it incorporates a good number of main success aspects that involve a clear procurement scheme, operative control systems, as well as the establishment of proficiency. Thus, supply chain management characterizes and reflects a holistic method to the functioning of an organization. This calls for careful evaluation of all aspects of supply, as they directly affect the operations of an organization. This is clearly demonstrated through the analysis of the case study on Deere& Company. An efficiently operating supply chain can deteriorate over time as the organization adds more goods, suppliers, introduces new clients, or enacts new replenishment schemes or mainly scales in quantity. To demonstrate this issue of stock chain management, Deere & Company, a manufacturer and a dealer of a complete line of agriculture tools, and a wide range of building and forestry equipment and commercial and consumer gear, had yearly sales of over ten million dollars with operations in more than one hundred and fifty nations. The organization had to create a wide-ranging structure for evaluating supply chain procedures and performance to determine issues and ascertain improvement chances. This proven structure permits the company`s customers to get an extremely wealthy and actionable assessment of the prospects for restructuring their supply chain and bring it into line with their business goals in a short time set. In order for the company to achieve its goals or objectives, it was vital that it captures the interests of the stakeholders in order to reduce or avoid  losing out its performance. It was noted that the company`s margin had reduced significantly. For instance, the sales income and margin for the past three consecutive years had reduced gradually. Therefore, the budgeted selling cost for the present year was founded on the requirement to match the amount fixed by a key rival.

Demand Elasticity of Luxury Automobiles Essay Example for Free

Demand Elasticity of Luxury Automobiles Essay 1. Introduction â€Å"As long as there is a society, there will always be fashion†. It was not surprised a fashion brands, especially a luxury fashion brands became a national treasure which effect the issues in business, political and social area in European countries. Since the Hermas established in 1837, a special development strategy model has formed and matured in European luxury group. Daniele de winter, the CEO of Daniele de Winter Cosmetics state that â€Å"the secret of successful fashion management is a complete blend of creative genius and business management acumen, skill and resourcefulness†. The develop strategy is the key issue for a successful luxury fashion company. With the development of economy and the increase of income, more and more luxury fashion companies expand their business into Asia- Pacific region, especially the Hong Kong and mainland China market. According to the annual report of Richemont, The Pinault-Printemps-Redoute (PPR), Hemes, Bulberry and other luxury fashion companies, the sale revenue of Asia- Pacific region accounts for more than 30% of the Group total revenue. The Change of Global Luxury Fashion Market The word â€Å"luxury† origin from Latin word â€Å"luxuria†, which means an item that â€Å"is expensive and enjoyable but no essential (Waite, 2012)†. In 186 BCE, the victory of army of Gnaeus Manlius Vulso brought such overseas luxury as bronze couches, and costly cloth spreads into Rome. For some Roman historians, the triumph of Vulso marked as the beginning of luxury industry in Europe. With the development of centres, modern luxury fashion industry has become a cross-sectors industry which offers high price goods and service for target consumers. However, in the space of two decades, the modern luxury market has changed beyond recognition. The narrow range of need and demand of target consumers and the exclusive- distribution channels, represented by French Fashion, have been replaced by a mass industry, accompanied by expansion brands with an affordable price by a wider range of consumers. Since the beginning of 1990s, the luxury industry has been recognised and restructured by designers and the fashion designers become the creator of art. According to the statistics from France Economic and Social Council in 2008 (France Economic and Social Council, 2008), with the strategy of â€Å"physical shop/ store† and expansion brands benefit seven million euros. Depending on the diversion and internationalisation, the luxury industry becomes an industry with wider consumers. For example, Hemes, managed by Jean-Louis Dumas, diversities their goods and creates new products. The French luxury manufacture gets a successful on brand art by purchasing crystal brand Saint Louis and Silversmith Puiforcat. Similarly, Richemont Family, the main competitor of French brand, also control numbers of brands, such as Carites, Baume Mercier and Van Cleef Arpells. The second change of luxury industry is the transformation from the handmade custom to industrial standardisation. Taking LVMH as example, there are three cores of product, as wines and spirit, luggage and leather, and fashion and perfume industry. The famous brands in luxury world, like as Moet Chandon, Loewe, Vuitton, Givenchy, Kenzo, Dior and Guerlain, standardise the products like other heavy industries. Along with the profit-seeking financial logic, the marketing and the product standardisation become the major notion with the concept of large-scale product. In the new centre, the concept of luxury industry and the demand of consumers are changing all the time. â€Å"Heritage and Prestige† is the landmark of lots of luxury brands and the enduring value of numbers of particular brands. Comparing with the old style luxury brand â€Å"which used to be a heritage brand† (Coste-Maniere, et al. , 2012), the new concept of luxury, developed by Louis Vuitton and Burberry, means accepted by more consumers. For the occasional customers, they just enjoy the â€Å"right of luxury† in physical store against with the traditional customer-exclusive. In the new era, increasing the number of customers buy the fashion product they could afford, rather than become the royal consumer due to the high price. Consequently, emphasis of consumer need and the competitive advantage means centralising the core value and expending brand boundary simultaneously. 2. 2 The Development Strategy Model of Luxury Fashion Brand The luxury fashion brand originate in European countries which have plentiful historical and cultural background. With the development of servial centres, the luxury fashion industry in European, American and Japanese have become mature and standarlisation. Under this circumstance, the strategy of luxury development in western countries centralize on the brand expansion, striving for the core products and development of brand reputation. 2. 2. 1 Brand Expansion: the Foundational Strategy Under the press of financial-seeking strategy and the changeable of luxury market, the old style luxury fashion brand faces the challenge of development in the mature market in traditional European, American and Japanese region. Under this circumstance, the expansion of brands has become the foundational strategy for a large number of luxury fashion corporates, which offer a new opportunity to stress the brand image, the most significant assets for a luxury fashion company. (Albrecht, et al. , 2013; Uggla Lashgari, 2012; Hoffmann Coste-Maniere, 2012)Many luxury companies breakthrough the traditional product boundary and expensed their business into new market segmentations. For instance, Louis Vuitton, beginning with luggage, invested in other creative spheres: ready-to-wear industry as well as jewellery market (LVMH, 2012), and Gucci, beginning with leather goods, developed all sets of fashion products including leather goods, shoes, ready-to-wear, watches, jewellery and other products. (PPR, 2012). Meanwhile, there are some companies expensed segments into non-traditional area. For example, the luxury jewellery manufacture Bulgari and Italian brand Versace started to offer hotel under their brand (LVMH, 2012) and Armani provide different products from books, furniture and chocolates to restaurants, bars and spas. The another Italian luxury brand, Roberro Cavalli, famous for its fashion apparel for young generation, offer wine and vodka as well as run coffee bar (The Cavalli Caffe) and club (The Cavalli Club). 2. 2. 2 Striving for the Core: The Product Strategy For a global corporate, it is common rules of development depend on the core production or service and then diversification. However, even as diversification, the excellence core production and the strongest sectors within the luxury brands continued to earn the majority of its profits from the traditional products. (Ahrendts, 2013; Beverland, 2005; Miller Mills, 2012). For luxury consumer, they expect to acquire a honorable brands and product so that they emphase on the value of core heritage. The leather goods, the core of Gucci Group, earn 59% of its revenue in 2012 (PPR, 2012). The iconic luggage is the tradition from the time corporate was founded and become the brand image of the LVMH Group. (LVMH, 2011) The turning of Burberry from a ageing British brand to a global luxury brand is a successful product strategy transition. Before 2006, through in a burgeoning global market. Burberry faced a low growth at a rate of 2 percentage every year and two competitors – LVMH and PPR had more than 12 times and 16 times Burberry’s sale revenue. By surving the sectors among Burberry products all over the world, the results indicate the outerwear, as the core, only accourted of 20% of Burberry’s global brand business. Figure 1: the Facts and Financial Statistics of Burberry (Resource from: Burberry, Yahoo Finance) [pic] After brainstorming and formalizing from the administrative board, the New Jersey factore which is making polo shirts was closed and invested in the Casteford factory in Yorkshire which make the heritage trech coat included traditional rainwear and exclusive waterproof gabardine. Burberry also hire Christopher Bailey as the global designer for innovation of core products. The facts and financial statistic of Burberry from 2006 to 2012 in Figure 1 showed that the decision to focus on the heritage opened up a wealth of creativity. By the end of 2012, the sale revenues and operating income had doubled than previous 5 years, achieving $3 billion and $600 billion respectively. (Burberry, 2007; Burberry, 2012) 2. 2. 3 The Brand Reputation: The Brand Strategy The brand is the most valuable part of luxury goods and the motivity of luxury consumption. Once separating from the luxury brand, the goods is the ordinary one. Every successful company sees the brand as the most valuable fortune. they use the advanced marketing logic and marketing operation to motivate the development, explore approaches to express the value and connotation of brands to luxury consumers and attract the royality of customers. As a tool of art, a carrier of history, and a spirit of classic, building-up a high quiality reputation is brand strategy for luxury companies. Since founded in 1847, Cartier, as one of the most established name in the jewellay market, is the reference of ture and timeless luxury. Designing by Cartier, the product distinguishes itself by the unique skills and excellence in design and execution. Nearly in 30 years, the extensive art activities are not competitive without the support by the Foundation Crtier pour l’Art Contemporain (Richemont, 2013). With the development of brand reputation, Cartier is the synonym of modern art and a pioneering approach. Meanwhile, most of luxury brands come from the centre of Renaissance 2. 3 The Features of Chinese Luxury Market Chinese market places the second place in the world of luxury consumption, surpassing the United States since 2008. Along with Japan, China is the strongest market with the increasing demand of 20 percentages. The consulting report from Glob Advantage estimate there are 18 thousand billionaires, 440 thousand multimillionaires and increasing the number of middle class achieving 250 million in 2015 in today’s China (Degen, 2009), which have the strong purchase power and need of luxury fashion industry. Even with the influence of the financial crisis, the sale revenue of luxury fashion in the mainland China rose by 16 percent, reaching about 64 billion RMB. The market research about Chinese market laid a foundation for the development and expansion strategy of luxury brands. The shifting attitudes to luxury brands, the greater sophistication of Chinese consumers and the new geographic markets have become the main features of Chinese luxury market. The three characteristics drive the global strategy of development for luxury brands. Figure 2. According to the survey of McKinsey Company (KPMG, 2013), with the rapidly increase of income, more and more Chinese consumers shifts the attitude to luxury and feel comfortable to purchasing luxury products. The rich consumers which income over 300,000 RMB continued occupy the majority of the luxury purchase. Meanwhile, the statistics show that, the upper middle class (between 100,000 RMB and 200,000 RMB), which account for 22% of luxury goods purchase by the end of 2015, as the Figure 2 suggested, offers the biggest new growth opportunity. 2. 3. 1 The increasing number of overseas travel. In the information era, Chinese consumers have become more sophisticated than before. With the surge in the number of luxury stores, fashion magazine, the Web official site and the use of social media, Chinese consumers familiar with the luxury brands with the help of Internet, overseas travel, and the first-hand experience. For example, the research result indicated that in the last 12 months, the Hong Kong, Taiwan, Macro and Europe become the main destinations of overseas luxury purchase. Figure 3: Where did you purchase your cosmetics in the last 12 months? (Resource from: Global Reach of China Luxury of KPMG) [pic] 2. 3. 2 The increase of new market segmentation The rapidly growth of urbanisation and individual wealth emerge large quantity of geographic markets with sizable pools of luxury-goods consumptions. The luxury purchase and sale revenue of some medium and small cities, such as Qingdao in Shandong province and Wuxi in Zhejiang province, tripled than the previous 5 years. In the following years, the luxury consumption in these medium and small cities will achieve the same level with Hangzhou and Nanjing, the most developed market in mainland China, the sale of which will arrive at RMB 500 million yuan and account for 76% of whole market. 2. 3. 3 The increasing of Counterfeit goods Love for luxury, preference for counterfeit is a unique phenomenon in luxury consumption in Chinese luxury market. According to a report entitled â€Å"Transnational Organized Crime in East Asia and the Pacific† from Office on Drugs and Crime, almost 70% of global counterfeits luxury goods come from China and the value of counterfeit luxury goods imported into traditional luxury market on the order of $25 billion annually. In a confusion society , the luxury consumption of Chinese consumers become more irrationally than western consumer, which depended on the extenral need rather internal need (Zhang Kim, 2013). For Chinese consumers, luxury brands are somethings â€Å"must to have† for them to reinforce their social status. however, the wealth gap between the rich and the poor in China is the largest all over the world, which offer the passion for consumption of luxury counterfeits. The young generation, aged 25 to 34 with limited budget for genuine luxury fashion goods, racked up nearly a quarter fo fake fanciers. 2. 4 The Passion for Luxury Consumption of Chinese consumers China is the second largest luxury market all over the world and attracting the attention of consumption of Chinese consumers. Under the influence of unique economic situation, cultural background and social factor, the behaviour of Chinese consumers in luxury fashion market have the distinctive characteristics. The bling factor influenced by economic situation, the saving face affected by the Confucianism and group orientation as the social factor drive the luxury consumption in Chinese fashion market. 2. 4. 1 The â€Å"Bling† Factor With the emerging of Internet, fashion magazines and social media, more and more Chinese consumers know the brands of luxury brands. However, the cultural concept and history of the luxury fashion brands are far away from numbers of Chinese luxury consumers. For many luxury fashion firms, there is not one typical luxury customer in China due to the different habits, different tastes and different income levels. The â€Å"bling† factor or following the whole market trend remains an important factor for the Chinese consumer in luxury fashion market. For example, according to luxury consumer report of Chinese market, almost 60 percent of the respondents in Tier 1 cities including Shenzhen, Guangzhou, Beijing, Shanghai and other Tier 2 cities, stated that the key drivers for luxury consumption is the willingness to pay a product that just is popular or fashionable goods. Exclusivity or unique is an important understanding of luxury brand for Chinese consumption. There are about one fifth of customers consider that they will pay the luxury goods that are known and appreciated by the minority rather than the famous one. In terms of China’s unique cultural background, the Chinese consumers consider luxury brand value influenced by Confucianism. In the concept of Confucian, the notion of â€Å"mianzi† is defined as a reputation â€Å"achieved through getting on in through success and ostentation†. (Hu, 1944; Dong Lee, 2007) The traditional cultural understanding and effecting about the face saving becomes the strongest and most conspicuous passion for luxury consumption, which means concerning about the impress to other and the visual display than the level of income. The Chinese consumer in luxury world trend to pay a premium product on the luxury brand rather than essential goods in daily life, due to strong desire and pressure of maintaining face. Taking the finding of KPMG as the example, comparing with the apparel, the stronger growth of market for fashion accessories is considerable. Nearly 40% of luxury consumers enjoy the luxury experiences and â€Å"the right of luxury† in a physical store/shop over purchases of luxury items. Overall, the face saving (saving mianzi) relates to the individual image of worth and reputation within a collectivism society. As the result, Chinese consumers are often careful not to lose face by standing out from the crowed when consuming luxury goods. The general strategy Although the market has its particular features, the development of luxury fashion strategy in Chinese luxury market is followed the general rules of luxury firms in global market. As the foundation strategy, the brand extension and production diversification also provide the base of the development in Chinese luxury market. The apparel, handbag, jewellery, fashion accessories and luxury servicers are offered in mainland China, especially in Tier 1 cities like Beijing, Shanghai, and Guangzhou. Promoting the sale revenue of the core products in mainland China, as the product strategy, enhances the brand awareness in Chinese market. Expanding the influence, luxury fashion firms invest large amount of money to popularize the brand reputation as a simple of elegance and grandeur as well as the means of fashion and art. The marketing strategy: raising brand awareness. Due to the lower brand awareness and lack of knowledge of brand value, the royalty of brand in Chinese market is lower than its in traditional European market. The special situation provides a strong externally powerful tool, which means not only expand the value of the luxury brand into a regular group of consumers, but also sway them making a purchase. In recent year, luxury fashion firm invest increasing the number of budget into Chinese market not only promote the brand awareness, but also help the consumers inform a notion about †luxury goods and luxury lifestyle† and why they should purchase luxury goods and luxury services. The brand building-up develop based not only the advertising on hard paper and television, also included the display on luxury goods exhibition and the customised publications. Nowadays, more and more luxury fashion goods exhibition held in Beijing, Shanghai and other cities, which offer a good opportunity for Chinese consumers to visit the luxury goods frequently displayed in store. Meanwhile, more and more consumers visiting the exhibition are not an onlooker. The localisation strategy The luxury fashion brand with high brand awareness contain the European and American culture and value which is living standard of high level, the product and design of high quality. Those values accepted by and attract young generation who trend to, however, it is not accepted by all Chinese consumers who have their own value. Respecting to Chinese traditional culture and integrated it into the product value is the essential of luxury fashion business in China. For example, Louis Vuitton setting Du Juan, the one of top Chinese model all over the world, and advertising as the Chinese image step one right place on direction and help western luxury fashion companies overcome the cultural barriers. This kind of strategy could build up strong attachments among Chinese consumers and help them accepted the unique characteristic of luxury fashion brands. The pricing strategy Price is one of the most significant signals in Chinese business world. For most Chinese consumers, price represented the value of luxury fashion goods. As a result, the luxury fashion products should not go on discount, no matter what the consumer is. The pricing strategy about goods, especially about core products, could bolster a brand’s prestige. For other items, companies could adjust the price according to the market condition and the inventory in order to long-term brand building. The retailing strategy A stupendous store belongs to the luxury fashion company located in the luxury area build up a sense of important and identified by the market. The luxury fashion positioning enhanced if the boutiques are visible to a lot of consumer in major fashion cities. The landmark stores opened in Chinese Tier 1 cities, such as Beijing, Hangzhou and Guangzhou, are the best locations to building the brand image and attracting the target customer groups. The commercial centres and shopping malls in luxury area are welcomed by most of fashion lovers, luxury followers and luxury intellectuals. Meanwhile, the investment on the landmark store is the best and effective way to generate profits and build-up brand royalty. In an Internet era, shopping online has become the major shopping way, especially for the young people. Although most luxury fashion companies have shied away from online channels due to the fearing that e-commerce might reduce the value of the luxury brand. However, for a long-term return and brand building, online platform provides not only a purchase channel, but also an information exchange channel between luxury fashion brand and Chinese consumers. With the developing of GDP and individual income of consumers, the global luxury fashion market and such the emerging market as China, have become the strategic focus of luxury market researcher and the consult company. This report attempts to identify development strategy of the luxury fashion brand, especially in mainland China market through the analysis of the change of global luxury fashion brand, overview of Chinese luxury market and the passion for luxury consumption. All those factors were identified depend on a comprehensive review of luxury fashion goods related researches and market consulting reports. The findings of this study provide a new insight of global and Chinese luxury fashion market for the consumers who interests the luxury fashion brand and a clear strategy guide for market managers of the luxury fashion firms, particular in the time of the company expand their business in mainland China. In addition, the study helps reduce the risks and costs of market research and helps the company overcome the huge gap in a multicultural business environment. First, the findings about the global luxury fashion market and the general development strategy in luxury fashion market all over the world indicated that the achieving the growth while remaining exclusive positioning, and attracting more consumers without losing cachet of brand value is the core strategy for every luxury corporates. The more loyal consumers may weaken due to the popular brands launched in the market because they choose pay a premium goods that majority and identified by small group. Consequently, the balance between growth and unique, the price and quality may be tougher in China than in any other market. However, customization develops quickly as the new trend of luxury fashion industry. The customizing activities have launched in different business sectors, but which is yet adopted by the luxury industry on a board. At presents, the customization just limited on the area of fashion accessories, apparel, handbags, and jewellery, and emphasising on customizing standard products, point of delivery customization and service and producing bespoke goods. Secondly, the increasing the number of consumers, overseas traveller, new market segments and the counterfeits goods have become the main features in the Chinese luxury fashion market in recent years. The features are important of stress the benefits of investment in mainland China. Based on the research findings, International marketers should setting extension strategy that is coherent with branding, merchandising and global image by serving China’s globetrotting shoppers, striking the balance between store numbers and quality and focusing anti-counterfeit goods. For Chinese globetrotting shoppers, the customer relationship management should emphasis global view rather than on mainland China. In the view of higher management board, the corporate organisational structure of the luxury fashion company should reflect the significant of Chinese market by sorting up the processes for generating direct communication between Chinese luxury consumers and the home headquarter. Based on the new market segmentation, the luxury company should upgrade current stores and outlets in order to keep consistent with the global image and emphasis on the business in Tier 1 cities. As the market statistics indicated that the luxury counterfeit goods have become the barriers for development in China, including seizing sale revenue and weakening brand value. Luxury fashion companies should co-operate with customs officials to seize fake goods at ports. Working with international national organisation or international associations should be the third path for anti-counterfeit activities. The co-operation should ranges from such international associations as World Intellectual Property to regional groups like US-focused International Anti-Counterfeits Coalition. Thirdly, the research findings about the passions for Chinese luxury fashion consumption indicated that the â€Å"bling† customers who lack of knowledge about luxury fashion goods or just following the trend account of a part of Chinese luxury consumers. Besides that, Chinese luxury consumption deeply influenced by saving faces and group orientation, which are the part of traditional Confusion value. Targeting different drivers of luxury consumption, managers should have different strategies. For the bling customers, the global luxury firms should invest in improving the brand awareness and expanding the brand value, which could offer a global opportunity to attracting potential customers and building loyalty and repeat customer groups. For the consumers who care about saving face, International luxury fashion markers should draw the outline of visual and outward appearance of rank and status when unfolding their marketing activities. Meanwhile, the companies should emphasise the brand’s country of origin, so the Chinese consumers have the confident to identified and distinguished with other mass products. In addition, the package of luxury goods also need to be recognisable in order to fit the moderate and lifestyle associated with Chinese consumers. Furthermore, in light of the results about group orientation, the management board company should stress the profit of luxury fashion goods as a symbol of social marker and the sale assistants inspire consumer purchases because of the goods could generate a sense of group belonging and conformity of the elite. Due to the group belonging, a special attention should be given to the layout of the physical store and the luxury service of sale staff. No matter who is the consumer, friends will be involved during the decision making process and become potential consumers in the future. Proving high-quality services and creating luxury experience for non-buyers also benefit for making sure that the brand accepted by group and that the consumer does not stand out from others. Finally, about the current expansion strategy in mainland China market, most of luxury fashion companies emphasis the strategy on marking, localization, pricing and retailing coherent with the global business aims. Raising brand awareness and expressing the luxury lifestyle lay the foundation of marketing strategy. In order to respect to Chinese traditional culture, luxury brands should integrate Chinese culture and art into design, package, and store layout of products, which accepted easily by Chinese consumers in different social class. Meanwhile, the research findings indicated that the price is the most important factor which influenced Chinese luxury consumption. Luxury marketers should balance the price between Chinese market and overseas. As for the retailing strategy, the luxury brand stresses the developing of boutiques store and the setting up online distribution channels. However, there are several special attention should be given to price gap between China and overseas, and the online distribution channels. On one hand, comparing with that rarely go on discount in mainland China, the luxury fashion goods is often at a discount at overseas, especially for the non-core products and in the time of Christmas or Summer Sale. On the other hand, the high rate of tax and fees raise up the price of luxury fashion goods in mainland China. According to the law and regulations in China, a luxury fashion goods, such as the eye cream of Estee Lauder native to the UK, is imported into Chinese market with 10% import tariff, 30% consumption tax, 5% sales tax and 17% value-add tax. Including the managing fees, advertising costs and other issues, the price of the eye cream is double in the UK. In the respect of the luxury company, the appreciate discount in Chinese market could promote the desire of consumption and boost the sale revenue; in the respect of tax policy makers in mainland China, reducing the rate of import tariff and consumption tax of international luxury fashion goods could Finally, luxury fashion goods, as a subject of nature, play different or scenarios, different income level, education background, and social – economic factors, as well as exam the type of relationship that seek from luxury fashion brands. On the view of passions for luxury consumption, there are many other drivers, such as collection, appreciation, should take the consideration into further research.

Dog Dreams :: essays research papers

Dog Dreams For the past five years my dream has been to own a male Saint Bernard pup out of my old Saint Bernards, Samson and Delilah. Patty, the woman that owns my old companions called and informed me that Delilah was pregnant and was expected to deliver within the next week. I knew that my dream was coming true and I would get my pup. That whole week I was on cloud nine all I could think about was this dog. I went ahead and made plans to pick out my new bundle of joy the following Monday after they were born. Everything was going great, until I received the most disturbing telephone call I had ever received. This call informed me that Delilah had given birth to six beautiful puppies, but a disease in the mother’s milk called milk fever had instantly killed three of the pups and the other three were in critical condition. I asked if I could come and see the three living pups, but she said to wait and see if they survived. Patty told me to call her Saturday night and check on the pups. A s Saturday approached I worked up the nerve and called her. I soon learned that two more had passed away and only one pup was still holding on. Patty told me that the one pup that was still holding on was a male, and he looked just like his father, Samson. This information rekindled my dreams and I began to have some hope. She told me that if anything happened she would give me a call. Sunday went by along with Monday and most of Tuesday. Then around 9:30 while I was at work, one of the servers informed me I had a telephone call. My heart began to race, as I answered the telephone. As I expected it was Patty, she wanted to tell me that the pup had passed away. It felt like a hundred pounds of bricks hit me in the chest. We talked a bit, I thanked her for everything she had done, and I hung up the telephone. All I could think about was that my pup was dead. After so many years of waiting and wanting this pup in the matter of days, it was gone.

computers and life :: essays research papers

Life in a modern technologhy requires skills in dealing with computers...CH 8 Network Management. 8.1 Network Documentation. *Cut sheet diagrams. The first and most critical component for a good network is documentation. Documentation is the most talked about and least performed task in a network. à ¯Ã¢â‚¬Å¡Ã‚ · diagrams that indicate the path of the physical wiring layout; à ¯Ã¢â‚¬Å¡Ã‚ · the type of cable; à ¯Ã¢â‚¬Å¡Ã‚ · the length of each cable; à ¯Ã¢â‚¬Å¡Ã‚ · the type of termination for the cable; à ¯Ã¢â‚¬Å¡Ã‚ · physical location of each wall plate or patch panel, and; à ¯Ã¢â‚¬Å¡Ã‚ · A labeling scheme for easy identification of each wire. * MDF and IDF layouts This is a Physical and logical layout of the Main Distribution Facility and all of the Intermediate Distribution Facilities in the network, layout of rack mounts, auxiliary equipment, and servers in the distribution facility, patch panel labels to identify cable terminations. Identification and configuration details of all equipment located in the distribution facility. *Server and workstation configuration details This is any physical detail of the computer, model and serial number, Physical location, user, and network identification. *Software listings Standard and special software used on each machine in the network. This list includes operating system and application software. *Maintenance records It is also valuable to keep a list of all repairs that have been done to all equipment included in the network. This will help an administrator predict possible future problems with existing hardware and software. *Security measures Includes "soft" security, such as user rights, password definition, and firewall support, but also physical security. Physical or hard security includes things as simple as identifying how the MDF and IDF's are locked, who has access to these rooms and why, how the hosts are protected (security cables - alarms), and who has physical access to the system. *User policies They contain how the users can interact with the network. These policies include what is and what is not permissible on the network. It should also include what the consequences of violating user policies will be. Other aspects of user policies include what minimum user ID and password length should be, and rules for the content of passwords. 8.2 Network Security includes the following. * Network access It involves making the network as secure as possible against unauthorized access. This is done by establishing security policies, such as minimum password length, maximum password age, unique passwords (not allowing the same password repeated), and only allowing the user to logon to the network at particular times of the day or days of the week. computers and life :: essays research papers Life in a modern technologhy requires skills in dealing with computers...CH 8 Network Management. 8.1 Network Documentation. *Cut sheet diagrams. The first and most critical component for a good network is documentation. Documentation is the most talked about and least performed task in a network. à ¯Ã¢â‚¬Å¡Ã‚ · diagrams that indicate the path of the physical wiring layout; à ¯Ã¢â‚¬Å¡Ã‚ · the type of cable; à ¯Ã¢â‚¬Å¡Ã‚ · the length of each cable; à ¯Ã¢â‚¬Å¡Ã‚ · the type of termination for the cable; à ¯Ã¢â‚¬Å¡Ã‚ · physical location of each wall plate or patch panel, and; à ¯Ã¢â‚¬Å¡Ã‚ · A labeling scheme for easy identification of each wire. * MDF and IDF layouts This is a Physical and logical layout of the Main Distribution Facility and all of the Intermediate Distribution Facilities in the network, layout of rack mounts, auxiliary equipment, and servers in the distribution facility, patch panel labels to identify cable terminations. Identification and configuration details of all equipment located in the distribution facility. *Server and workstation configuration details This is any physical detail of the computer, model and serial number, Physical location, user, and network identification. *Software listings Standard and special software used on each machine in the network. This list includes operating system and application software. *Maintenance records It is also valuable to keep a list of all repairs that have been done to all equipment included in the network. This will help an administrator predict possible future problems with existing hardware and software. *Security measures Includes "soft" security, such as user rights, password definition, and firewall support, but also physical security. Physical or hard security includes things as simple as identifying how the MDF and IDF's are locked, who has access to these rooms and why, how the hosts are protected (security cables - alarms), and who has physical access to the system. *User policies They contain how the users can interact with the network. These policies include what is and what is not permissible on the network. It should also include what the consequences of violating user policies will be. Other aspects of user policies include what minimum user ID and password length should be, and rules for the content of passwords. 8.2 Network Security includes the following. * Network access It involves making the network as secure as possible against unauthorized access. This is done by establishing security policies, such as minimum password length, maximum password age, unique passwords (not allowing the same password repeated), and only allowing the user to logon to the network at particular times of the day or days of the week.

A Short Biography about the author

Dr. John F. MacArthur, Jr. was born in Los Angeles, California, U. S. A., on June 14, 1939. An American Evangelical Writer and Minister, with an existing radio program entitled â€Å"Grace to You†, & currently serving as a Pastor/Teacher of Grace Community Church in Sun Valley California, also holding the position of President of The Master’s College (and it’s Seminary), located in Santa Clarita, California.He is the son of Dr. Jack MacArthur (also an accomplished Preacher in his time), John was a gifted athlete who attended the Bob Jones University before moving to Los Angeles Pacific College (now name Azusa Pacific University). He earned his Masters of Divinity course at Talbot Theological Seminary in La Mirada & graduated with honors in 1969.He was the third Pastor in the Grace Community Church, a non-denominational church in the same place. John MacArthur   and his wife, Patricia, have four children,   eight grandchildren, and are living in Santa Clarita, California.  In 1985, he became the President of the Master’s College (used to be named and known as the Los Angeles Baptist College), an accredited four year liberal arts Christian College & a year later he founded the Master’s Seminary. His daily radio programâ€Å"Grace to You† is being broadcast   not just in California or the U. S. A. but also through out many parts of the world. He is an author to many dozens of books with notable commentary series & various Bible Study Guides. He works alongside Phil Johnson who usually edits most of his written works.MacArthur has been involved in a lot of controversial issues, the greatest one of which was when his evangelical church for the first time, got sued for malpractice charge.A certain Kenneth Nally, a 24 year old seminary student from their school committed suicide in 1979. A year after, MacArthur & several other members of their staff   appeared before the court about the legality of their Biblical cou nseling procedures from the modern psychological approach, notwithstanding that Nally has been under a psychological   help from the outside. Several years passed with various court rules, appeals, hearings until the California Supreme Court ruled out that there was insufficient evidence to   forego on the case into a full trial.

Canadian Parliament Buildings Fire of 1916

Canadian Parliament Buildings Fire of 1916 While World War I was raging in Europe, the Canadian Parliament Buildings in Ottawa caught fire on a freezing February night in 1916. With the exception of the Library of Parliament, the Centre Block of the Parliament Buildings was destroyed and seven people died. Rumors were rife that the Parliament Buildings fire was caused by enemy sabotage, but a Royal Commission into the fire concluded that the cause was accidental. Date of the Parliament Buildings Fire February 3, 1916 Location of the Parliament Buildings Fire Ottawa, Ontario Background of the Canadian Parliament Buildings The Canadian Parliament Buildings consist of the Centre Block, the Library of Parliament, the West Block and the East Block. The Centre Block and Library of Parliament sit at the highest point on Parliament Hill with a steep escarpment down to the Ottawa River at the back. The West Block and East Block sit down the hill on each side at the front of the Centre Block with a large grassy expanse in the middle. The original Parliament Buildings were built between 1859 and 1866, just in time to be used as the seat of government for the new Dominion of Canada in 1867. Cause of the Parliament Buildings Fire The exact cause of the Parliament Buildings fire was never pinpointed, but the Royal Commission investigating the fire ruled out enemy sabotage. Fire safety was inadequate in the Parliament Buildings and the most likely cause was careless smoking in the House of Commons Reading Room. Casualties in the Parliament Buildings Fire Seven people died in the Parliament Buildings fire: Two guests of House Speaker Albert Sà ©vigny and his wife returned to get their fur coats and were found dead in a corridor.A policeman and two government employees were crushed by a fallen wall.Bowman Brown Law, the Liberal member of parliament for Yarmouth, Nova Scotia died near the House of Commons Reading Room.The body of Renà © Laplante, Assistant Clerk of the House of Commons, was found in the building two days after the fire. Summary of the Parliament Buildings Fire Shortly before 9 p.m. on February 3, 1916, a member of parliament noticed smoke in the House of Commons Reading Room in the Centre Block of the Parliament Buildings.The fire quickly raced out of control.The House of Commons was interrupted in the middle of a debate on fish marketing.Prime Minister Robert Borden was in his office when he was alerted to the fire. He escaped down a messengers stairway through thick smoke and flames. His office was badly damaged, but some papers on his desk were not touched.Major-General Sam Hughes, who was down the street at the Chà ¢teau Laurier hotel when he heard about the fire, called in the local 77th Battalion to provide crowd control and help with the evacuation.At 9:30 p.n. the roof of the House of Commons collapsed.Senators and soldiers rescued some historic paintings from the Senate before the fire spread to it.By 11:00 p.m. the Victoria Clock Tower had caught on fire, and by midnight the clock was silent. At 1:21 a.m. the tower fell.By 3:00 a.m. the fire was mostly under control, although there was another outbreak the next morning. The Centre Block was a smoking shell filled with icy rubble, with the exception of the Library of Parliament.The Library of Parliament had been built with iron safety doors, which were slammed shut against the fire and smoke. A narrow corridor separating the Library from the Centre Block also contributed to the Librarys survival.After the fire, the Victoria Memorial Museum (now the Canadian Museum of Nature)  cleared its exhibition galleries to make room for parliamentarians to meet and work. On the morning after the fire, the museums auditorium was converted into a temporary House of Commons Chamber, and that afternoon, members of parliament conducted business there.Rebuilding the Parliament Buildings began quickly even though there was a war on. The first parliament sat in the new building on February 26th, 1920, although the Centre Block wasnt completed until 1922. The Peace Tower was finished by 1927. See Also: The Halifax Explosion in 1917

9 Weird Careers You Can Pursue in the USA

9 Weird Careers You Can Pursue in the USA 9 Weird Careers You Can Pursue in the USA Maybe you picked your major to pursue a specific career, but most of us go into our college education with an â€Å"open mind† (i.e., not having thought it through). As a result, we have a world of professional possibilities open to us. And though you might eventually opt for something conventional, it’s worth at least considering some more unusual options. Take this list of ten weird careers, for instance†¦ 1. Snake Milker Snake milkers have the peculiar job of squeezing the faces of deadly snakes, thereby extracting the venom for use in antivenoms. Although this is laudable, especially if you live in snake country, we can’t get past the fact that it involves putting your hands into the bitey bit of a venomous reptile. Not for the fainthearted. Theres nothing quite as refreshing as a cold glass of snake milk. [Photo: Barry Rogge] 2. Iceberg Wrangler Speaking of bravery, how do you fancy going toe-to-toe with an iceberg? That’s what the men and women of the International Ice Patrol do, patrolling the North Atlantic on the lookout for rogue chunks of ice! 3. Canine Surfboard Instructor While the International Ice Patrol focuses on keeping our coastal waters free from icebergs, others are working hard to fill them with surfboarding canines. Do the dogs get any say in it, though? Well leave you to judge how enthusiastic this guy feels about riding the waves. [Photo: Mike Baird] 4. Feeling Strangers’ Faces If you’re the kind of tactile person who instantly hugs strangers, why not put these skills to use as a professional â€Å"face feeler†? Otherwise known by the less-creepy term â€Å"sensory scientists,† face feelers run their highly-sensitive digits over people’s faces to test the effects of new cosmetic products. 5. Snuggling And if face feeling doesn’t satisfy your need for intimacy with strangers, you could always become a professional snuggler (don’t worry: it’s strictly platonic). 6. Dog Food Tester Maybe you think forcing dogs onto surfboards is cruel and want to do something to improve the lives of man’s best friend? How about testing their disgusting food? Yummy. The real question, of course, is why dog food manufacturers need professional testers when they cater for an animal that will happily eat its own vomit. Hungry yet? [Photo: NekoJaNekoJa] 7. Lip Reader (Sort Of) Nope, not the useful kind that interprets speech from watching lip movements alone. We’re talking about lipstick readers, who claim to tell your fortune based on the mark left by your lips. Like a palm reader, but with lips. Were sure theyre completely legit. Ahem. 8. Baby Name Consultant Picking a name for your child is a big decision, so why not get third-party advice? If you do follow this career path, please promise not to use your powers for evil by telling credulous parents-to-be that â€Å"Anusol† is a perfectly acceptable name for a girl. 9. Chicken Sexer Not quite as horrific as it sounds, but it does involve checking the sex of thousands of hatchling chicks in quick succession to divide them into males and females. So definitely a specialist interest.

Practice Stress and Intonation for English Students

Practice Stress and Intonation for English Students It is often surprising at how focusing on the stress - timed quality of English helps students improve their pronunciation skills. Students often focus on pronouncing each word correctly and therefore tend to pronounce in an unnatural manner. By focusing on the stress - timed factor in English - the fact that only content words such as proper nouns, principle verbs, adjectives, and adverbs receive the stress - students soon begin sounding much more authentic as the cadence of the language begins to ring true. The following lesson focuses on raising awareness of this issue and includes practice exercises. Aim: Improving pronunciation by focusing on the stress - time nature of spoken English Activity: Awareness raising followed by practical application exercises Level: Pre - intermediate to upper intermediate depending on student needs and awareness Lesson Outline Begin awareness raising activities by reading an example sentence aloud to the students (for example: The boys didnt have time to finish their homework before the lesson began). Read the sentence the first time pronouncing each word carefully. Read the sentence a second time in natural speech.Ask students which reading seemed more natural and why it seemed more natural.Using the ideas students come up with, explain the idea of English being a stress - timed language. If the students speak a syllabic language (such as Italian or Spanish), point out the difference between their own native language and English (theirs being syllabic, English stress - timed). Just this awareness raising can make a dramatic difference in such students abilities.Talk about the differences between stressed words and non-stressed words (i.e. principle verbs are stressed, auxiliary verbs are not).Write the following two sentences on the board:The beautiful Mountain appeared transfixed in the distance.He can c ome on Sundays as long as he doesnt have to do any homework in the evening. Underline the stressed words in both sentences. Ask students to try reading aloud. Point out how each sentence seems to be approximately the same length in stress - time.Ask students to look through the example sentences and underline the words that should be stressed in the worksheet.Circulate about the room asking students to read the sentences aloud once they have decided which words should receive stresses.Review activity as a class - ask students to first read any given sentence with each word pronounced followed by the stress - timed version. Expect a surprise at the quick improvement students make in pronunciation (I am every time I do this exercise)!! Another approach can help students improve their stress and intonation skills is sound scripting. Sound scripting has students highlight content words using a word processor. You can take it one step further with this lesson  helping students learn how to choose the focus word to improve pronunciation. This quiz  on Content or Function Words can be used to help students test their knowledge of which words are function or content words. Pronunciation Help - Sentence Stress Take a look at the following list of stressed and non-stressed word types. Basically, stress words are considered CONTENT WORDS such as Nouns e.g. kitchen, Peter(most) principle verbs e.g. visit, constructAdjectives e.g. beautiful, interestingAdverbs e.g. often, carefully Non-stressed words are considered FUNCTION WORDS such as Determiners e.g. the, a, some, a fewAuxiliary verbs e.g. dont, am, can, werePrepositions e.g. before, next to, oppositeConjunctions e.g. but, while, asPronouns e.g. they, she, us Mark the stressed words in the following sentences. After you have found the stressed words, practice reading the sentences aloud. John is coming over tonight. We are going to work on our homework together.Ecstasy is an extremely dangerous drug.We should have visited some more castles while we were traveling through the back roads of France.Jack bought a new car last Friday.They are looking forward to your visiting them next January.Exciting discoveries lie in Toms future.Would you like to come over and play a game of chess?They have been having to work hard these last few months on their challenging experiment.Shakespeare wrote passionate, moving poetry.As you might have expected, he has just thought of a new approach to the problem.

PEDE Essay Example | Topics and Well Written Essays - 1000 words

PEDE - Essay Example Ethical decision making is the very cornerstone of the Professional Mission Statement and may very well be the guiding principles of the entire document. As you progress through the OLS program of study, you will increase your knowledge, crystallize your beliefs and expand your skills. Therefore, you will keep modifying and perfecting your mission statement during the next few months and years. A mission statement should enable you to attain unsurpassed excellence, inspire you to lifelong honesty and ethical behavior, and serve as your continuous guidepost during difficult personal and professional times. Many leaders put their mission statement on their business cards, display it in their offices and/or keep a copy in their homes. The first step in writing your mission statement is to do some reflecting, soul searching, and imagining. This is often called harnessing the potential of your creative imagination and mobilizing allied forces of concentration. The sequence is: The first step in the process of developing a Personal Mission Statement is to outline your various roles in life and describe how you desire to be in each of those roles. You have roles in maintaining total well-being, in your family, at work, with friends, in the faith community, in lifelong learning, and in your community. It is important to maintain â€Å"life balance† in these areas. How you define each of your roles is up to you. The life roles are in the left hand column and the question about how you would like to be described in each role is in the right hand column. Please complete this worksheet: After defining your roles in the seven areas, it is time to expand on your personal and professional role. The answers to the following questions may serve as the basis for the development of your mission statement: I want to become supportive and at the same time a participative kind of

Reflection 10 Research Paper Example | Topics and Well Written Essays - 500 words

Reflection 10 - Research Paper Example t approach between these two is the approach whereby the customer reserves flights directly via airlines websites with their personal computers since the approach avoids intermediaries (â€Å"Airline Reservation Systems†). Airline companies are the most likely segments that will use the internet to distribute airline tickets to their customers. In this case, the necessity of these airline companies to deal directly with their clients will be the guiding factor that leads them to use this approach and offer their airline tickets to the customer in order to lessen the power of intermediaries and competitively offer their services to their customers. In addition, airlines will benefit from using this distribution channel since agencies may fail to offer an airline’s tickets to customers and offer the competitor’s tickets depending on the amount of commission an agency obtained from different airline companies. The main aspect that may inhibit the success of this distribution channel is its nature in targeting customers who have access to computers and the internet. In addition, only computer literate customers will be able to carry out the procedure involved in booking a flight online without the assistance of another person. Therefore, the system leaves out potential customers who were not computer literate and customers who do not have access to the internet. Hence, airline agencies are the most suited distribution channels for these two groups that the internet distribution channel failed to serve. There is an underlying potential conflict between these two distribution channels. First, the agencies present many alternatives to customers in order for the customer to make an informed decision regarding their choice for the airline to use since an agency does not deal with one airline. Hence, this channel of distributing tickets will not meet a company’s objective of selling tickets directly to the customers since airline agencies will be selling tickets

Reflection on Sound and Fury Essay Example | Topics and Well Written Essays - 500 words

Reflection on Sound and Fury - Essay Example It is a bond that unites them to others with hearing disability. The story revolves around two families and their views on deafness and a cochlear implant that can help deaf people hear. Its characters are powerful, the emotions overwhelming and an ending that I found thought provoking and disturbing at the same time. Deaf characters in the movie viewed deafness as something sacred and did not consider it a disability. The threat posed by the new device is thus too overwhelming and they unite to protect their culture and their sign language. Peter and Nina are parents of Heather 6, and while they are all deaf, Peter is a strong advocate of sign language and an active member of anti-implant community. However they are shocked when Heather decides she wants an implant so she can talk to hearing people. She wants to hear the sounds around her especially of animals and lion in particular. The reaction of Heather’s mother Nina is of particular interest since she goes against the decision simply because she feels that if Heather starts hearing, she wont be communicating in sign language anymore. I may sound politically incorrect when I say this but the truth is that I did not like Nina’s reaction or their decision not to let Heather get implants. It is very difficult for a hearing person to understand why Nina behaved this way because anyone would want what’s best for his or her children. If you had a disability why would you want your children to go through the same problems? Any hearing or non-hearing person would obviously try to minimize the problems in their child’s life so why would Nina behave like an enemy. I couldn’t understand that and while I wanted to view things from a deaf person’s situation, I still couldn’t bring myself to accept Nina and Peter’s reaction. Interesting they decide that Heather could have implants

Supply Chain in Netflix Essay Example | Topics and Well Written Essays - 2500 words

Supply Chain in Netflix - Essay Example Here, the idea came of starting a similar business and bring more diversity and customer friendly policies (New Word City, 2010). The organization’s website was launched in April 1998. The new online version came with a more traditional pay-per-rental model. Customers were charged $4 dollars as rental fee and $2 as postage fee. At the end of 1999, Netflix introduced a monthly subscription concept. The single rental model was dropped in early 2000. Since then, the company has established a reputation on the flat-fee unlimited rentals business model. The model does not have late fees, due dates, per title rental fees or handling fees. The company maintained its extensive, personalized video recommendation system based on reviews and ratings by its customers. Netflix has played a vital role in enhancement of independent film distribution. The organization announced its billionth delivery at the beginning of 2007. By 2009, Netflix was offering more than 100,000 collections on DVD. During this time, the company had more than 10 million subscribers. In 2011, Netflix announced that it had reached more than 23 million subscribers in United States and 26 million all over the world. Revenues had gone in excess of $1.5 billion (Laseter and Elliot, 2012). The video entertainment industry is very competitive. Competition is increasing as new realizations are being established. Numerous companies are joining the industry based on the returns involved. The markets involved include hotels, airlines and theater video entertainment. The market is segmented into several strategic groups. This include sales, brick and mortar rentals, online rentals, DVD vending kiosks, video on demand services and mail-delivery services. Technological advancement is bringing various changes in the industry. The rental portion available from physical rentals is transforming to digital rentals (Sehgal, 2011). This is being provided via streaming channels that are connected through game consol es, set-top boxes and computers. All these applications work to bring the steaming aspect on consumers’ televisions. As a result, viewing is made easier, interactive and enhances availability at all times. Consumers have been divided into two segments. These include convenience consumers and needy consumers. Convenience consumers are young, watch videos when they can and use technology to access various titles. One the other hand, needy consumers are older and less prone to using new technologies. Needy consumers are subject to watching specific programming. Traditional home video entertainment is reaching stasis. For this reason, companies involved in the industry should concentrate on the streaming aspect. This will help in immersing substantial profits, in this competitive industry (Minis, 2011). Netflix is facing stiff competition from other players in the industry. New entrants are coming with new ideologies that are taking the industry with a storm. They are building on the loopholes that exist in at Netflix. The company needs to review its business models so as to operate profitably for as long as possible. Supply Chain Description Netflix has a varied supply chain. This is based on the nature of operations being conducted. Various ways have been diversified to help reach the consumers. Among the supply chain used by the company, is the internet and postal system. The company has instituted online DVD rentals. Members only need to chose their desired collections

Ratio Analysis Research Paper Example | Topics and Well Written Essays - 750 words

Ratio Analysis - Research Paper Example It is interesting to see that the organization increased its profit margin from only 1.9% in 2012 to 6% in 2013 and 8.9% in 2014. As per the Morning Star (n.d.) financial reports, the company’s debt to equity ratio was nearly stable over the 2012-14 period posting 0.57%, 0.60%, and 0.59% respectively in 2012, 2013, and 2014. Comparing to the years just before the global financial crisis, Toyota is yet to achieve a stronger leverage and equity position. The company had a price-earnings (P/E) ratio of 40.46% in 2012, and this high P/E ratio indicates that investors were expecting higher earnings growth in the future because the economy had begun overcoming the recessionary pressures. Toyota’s P/E ratio declined to 15.30% in 2013 and to a further 10.30% in 2014 as the global economy regained its growth momentum, and hence investor did not expect a significant future growth in earnings. Similarly, the company’s inventory turnover ratios for the fiscal years 2012, 201 3, and 2014 were 11.20%, 11.17%, and 11.52% respectively. These ratios are low as compared to that in 2011(12.19%) and a low inventory turnover ratio indicates poor inventory management or low sales. The firm’s current ratio was almost stable over the last three years (1.05%, 1.07%, and 1.07%) (Morning Star). Referring to Allen (2011), since these ratios are greater than 1, it is clear that Toyota is â€Å"able to meet its current obligations, with a surplus of working capital† (p.202). While evaluating Toyota’s time interest earned over the 2012-14 period, it is identified that the organization is placed in a better position to meet its debt obligations effectively. Toyota recovered fast from the severe impacts of the global financial crisis 2008-09 and the organization gained notable increases in revenues in the last two fiscal years. To illustrate, Toyota’s revenue fell to  ¥18,583,653 million in 2012 due to global economic turmoil, and some major product recalls due to quality issues.

Supply Chain in Netflix Essay Example | Topics and Well Written Essays - 2500 words

Supply Chain in Netflix - Essay Example Here, the idea came of starting a similar business and bring more diversity and customer friendly policies (New Word City, 2010). The organization’s website was launched in April 1998. The new online version came with a more traditional pay-per-rental model. Customers were charged $4 dollars as rental fee and $2 as postage fee. At the end of 1999, Netflix introduced a monthly subscription concept. The single rental model was dropped in early 2000. Since then, the company has established a reputation on the flat-fee unlimited rentals business model. The model does not have late fees, due dates, per title rental fees or handling fees. The company maintained its extensive, personalized video recommendation system based on reviews and ratings by its customers. Netflix has played a vital role in enhancement of independent film distribution. The organization announced its billionth delivery at the beginning of 2007. By 2009, Netflix was offering more than 100,000 collections on DVD. During this time, the company had more than 10 million subscribers. In 2011, Netflix announced that it had reached more than 23 million subscribers in United States and 26 million all over the world. Revenues had gone in excess of $1.5 billion (Laseter and Elliot, 2012). The video entertainment industry is very competitive. Competition is increasing as new realizations are being established. Numerous companies are joining the industry based on the returns involved. The markets involved include hotels, airlines and theater video entertainment. The market is segmented into several strategic groups. This include sales, brick and mortar rentals, online rentals, DVD vending kiosks, video on demand services and mail-delivery services. Technological advancement is bringing various changes in the industry. The rental portion available from physical rentals is transforming to digital rentals (Sehgal, 2011). This is being provided via streaming channels that are connected through game consol es, set-top boxes and computers. All these applications work to bring the steaming aspect on consumers’ televisions. As a result, viewing is made easier, interactive and enhances availability at all times. Consumers have been divided into two segments. These include convenience consumers and needy consumers. Convenience consumers are young, watch videos when they can and use technology to access various titles. One the other hand, needy consumers are older and less prone to using new technologies. Needy consumers are subject to watching specific programming. Traditional home video entertainment is reaching stasis. For this reason, companies involved in the industry should concentrate on the streaming aspect. This will help in immersing substantial profits, in this competitive industry (Minis, 2011). Netflix is facing stiff competition from other players in the industry. New entrants are coming with new ideologies that are taking the industry with a storm. They are building on the loopholes that exist in at Netflix. The company needs to review its business models so as to operate profitably for as long as possible. Supply Chain Description Netflix has a varied supply chain. This is based on the nature of operations being conducted. Various ways have been diversified to help reach the consumers. Among the supply chain used by the company, is the internet and postal system. The company has instituted online DVD rentals. Members only need to chose their desired collections

Reflection Paper Essay Example | Topics and Well Written Essays - 500 words - 5

Reflection Paper - Essay Example Through this means, I believe I will be among the 80 percent nurse graduates with the baccalaureate degree by the year 2020. It is also important that health care organizations offer tuition reimbursement to help develop a culture that promotes further education, and giving promotion and salary differential according to Institute of Medicine of the National Academies (n.d). b). It is important that the quality of healthcare be improved to a higher level. This can only be realized through research and development with the aim of increasing diversity by ensuring that more nurses in the country acquire a doctorate. In this connection, for me to fit into this 5th recommendation of IOM, I will ensure that I enroll for a doctorate program in the next five years after graduating with a baccalaureate degree. It is also acknowledgeable that this would require a lot of funding and dedication from an individual and schools and the public at large. However, since I have a lot of passion for education that would enable me better the lives of others in the future, sky is the limit. In case I find it difficult to get tuition fees, I will seek for assistance from well wishers and the government to offer me a scholarship. In the end, I believe I will among those who form part of the double digit number of those with a doctorate by the year 2020. It would also be benef icial for university trustees and academic administrators create salary and benefit packages that are competitive in the market to recruit highly qualified academic and clinical nurses like myself. c). For me to be able to fit into the sixth recommendation of IOM future for nursing, it would be imperative for faculty and healthcare organizations to create, and priorities competencies so that curricula can regularly be updated to ensure that graduates at all stages are well prepared to meet both

Animals Should Not Be Used for Medical Testing Essay Example for Free

Animals Should Not Be Used for Medical Testing Essay Tina Date: 11/29/2011 Animals should not Be Used for Medical Testing Nowadays, animals are used for medical testing which is hurtful and not necessary. Tens of millions of animals are used each year in federally and privately funded experiments. Do animals feel the same pain that human feel? How do we know that other humans feel pain? We all know that we ourselves can feel pain. We know this from the direct experience of stubbing toe on a chair, or having finger slammed in a drawer. So animals are as same as human. They have feelings about hurt, happiness, and pain either. Therefore, animals should not be used for medical testing because animals have the rights to survive, not a prey for vivisection in laboratories, and there are still having so many ineffective of drugs in the world. Pain is a physical event; something that cannot be observed. Pain is something that is felt, and we can only assume that other humans can feel pain from external indications such crying, screaming, or jerking away from something. If we can justify that other humans feel pain, why do human think that animals do not feel pain by continue using animals for testing? Considering that all living beings possess natural rights that any animals with a nervous system have specific rights to survive in the world. All animals are born equal and they have the same rights as human to existence in this planet. Why do not human save animals instead of killing them by many unnecessary testing? When an animal is poked, burned, or stepped on, they will cry, yelp, or jerk away. Since the external indicators are the same, we can assume that animals feel the same pain that we as humans feel. Today the medical term â€Å"vivisection† is used. Vivisection is defined as â€Å"cutting while still alive†; it is more commonly used today that is performed on animals especially. Charles River Breeding Laboratories, a company owned by Bausch and Lomb, provides 40-50% of the animals used in experiments of laboratories (Mercy For Animals). Medicine testing on animals is inaccurate and does not benefit humans at all. Every single day in a year, animals including, but not limited to, dogs, cats, rabbits, mice, rats, hamsters, rhesus monkeys, and cattle are commonly used for vivisection. Animals are innocent! They are organisms that have the rights to existence and to be respected by humans. They are not prey for vivisection in the laboratories. Vivisection is unethical. Furthermore, testing on animals is unreliable. Human rarely think about the opposite side of their experiments. New drugs can pass safety on animals but this does not mean that human can use these drugs safely because animals and humans do not get the same diseases. Animals’ cells are so different from humans’ cells. For example, Opren drug caused 3500 people to suffer serious side effects including damage to skin, eyes, liver, and kidneys (Tachell). Thalidomide caused about 10,000 birth defects worldwide (CAAT), and Clioquinol caused 30,000 cases of blindness and paralysis and thousands of death (CAAT). Conversely, many drugs that are beneficial to humans are dangerous to animals. Penicillin, which is an antibiotic to humans, kills guinea pigs. Aspirin causes birth defects in rats, mice, monkeys, but it does not harm in humans any way. In the last 15-20 years, it has been estimated that animal testing has decreased 30-50% due to the reduction and replacement techniques (Tachell). The most common alternatives that are used today are: in-vitro tests, computer software, and even human â€Å"clinical tests. † Human have to understand that this planet is not only ours, but the animals as well. Albert Einstein once said, â€Å"Our task must be free ourselves†¦By widening our circle of comparison to embrace all living creatures and the whole of nature in its beauty. † (CAAT) The means of living a healthy and fulfilled life is to embrace and respect all life on this planet. The animals cannot tell the scientist that they do not want to be tested on, but we can. http://www.un.org/en/ http://www.mercyforanimals.org/ http://www. animalliberationfront. com/Philosophy/Animal%20Testing/whyanimaltestingisbad. htm.

North Carolinas Position on Vaccine Preventable Diseases

North Carolinas Position on Vaccine Preventable Diseases In Northern Carolina, it is very difficult to find diseases that are preventable through the use of a vaccine. This is because of an efficient vaccination program that normally targets its citizens at a younger age, as well as a constant monitoring of the emergence of diseases that are preventable through vaccination programs. It is the philosophy of the State of Northern Carolina to continuously vaccinate diseases that are also under control, for purposes of ensuring that they do not re-emerge. This includes diseases such as polio and measles (Department of Health, 2014). Furthermore, the health department of Northern Carolina would always seek to ensure that the vaccination record of a child is checked once the child under consideration enrolls in a school, or a child care facility. It is important to provide an explanation that a child is not allowed to enroll in a school, whether it is private, religious, or even public without the same child receiving all immunizations that are appropriate and useful for their age. This policy is aimed at reducing the chances of a child to acquire diseases that are preventable through vaccination, as well as reducing the chances of such a disease spreading to vulnerable children. It is the following ailments that the state of North Carolina actively vaccinates its citizens against, HPV, Hepatitis A, and B, Diphtheria, Anthrax, Influenza, Mumps, Rabies, Tetanus, Typhoid, etc (Department of Health, 2014). Furthermore, for purposes of turning this vaccination policy into a success, the Government of North Carolina has developed a vaccination schedule that all health care agencies must follow while vaccinating children under the ages of 18 years. This schedule contains the identification of the ages in which children are supposed to be given certain doses of the vaccine, and identifies the type of vaccine to be administered. These vaccination schedules do not only identify the vaccination programs of children, but they also identify the vaccination programs of adults. Cohort Study Data: In the medical field, a cohort study is always used to obtain evidence for purposes of disapproving the existence of an association between the causes and effects of a disease or medical condition. It is important to provide an explanation that by failing to disapprove an hypothesis, then chances are high people will start having confidence in it. It is important to understand that the cohort study can be a useful method in reporting on HPV, and tracking the disease. This is because scientists will identify a particular group of people, who are not infected with the HPV disease and thereafter conduct a study on the people who acquire the HPV disease (CDC, 2014). This would help in coming up with the characteristics and behaviors of these people, and hence develop a plan, based on their behaviors and characteristics on how to treat, as well as prevent the development and the spread of the HPV disease. It is important to provide an explanation that the results of the cohort study regarding the emergence of HPV are accurate, mainly because this study has been conducted over a long period of time, and data has been collected at regular intervals, reducing any chances of errors. A cohort study can also be used for purposes of analyzing the effects of HPV on the victims and the society, and thereafter provide a report on the best methods of minimizing the effects of these medical condition on the society. Take for instance; various findings from cohort studies indicate that stigma is one of the associated effects of HIV AIDS (CDC, 2014). On this basis, conducting a cohort study will enable policy makers to know the effects of HPV on the society, and hence come up with ways and means of solving the problem. It is important to understand that a cohort study will identify the environmental agents that play a role in accelerating the negative impact of HPV. Without this knowledge, it would be impossible for policy makers to come up with a solution on how to tackle the negative effect of HPV on an individual, as well as the society. Finally, researchers can use the Cohort study to calculate the exposure of risk in contaminating HPV that different groups have. This is because the cohort study will start by studying people who are not infected with HPV, after which it will study the people affected with the HPV, from the same group. This would help the researcher to come up with a report that calculates the absolute, relative, and attributable risks of people. Policy makers can thereafter use these calculations for purposes of developing a policy aimed at preventing the spread and emergence of HPV. Efficacy of Cardiovascular Diseases: Cardiovascular Diseases includes diseases such as stroke, heart attack, and other ailments of the circulatory system. In Northern Carolina, stroke and heart diseases contribute to the fourth and second largest killer diseases or ailments. In total, cardiovascular diseases were the largest killer diseases in Northern Carolina. This was as per the statistics of the year 2012. It is important to provide an understanding that the mortality rates in Northern Carolina are higher than the national average mortality rate. However, over the years, the differences between these rates have reduced, with North Carolina depicting a decrease of more than 50%. For instance, in the year 1979, the mortality rate of North Carolina due to cardiovascular diseases was 555 deaths, for every 100,000 people. This reduced to 242 deaths, for every 100,000 people. Furthermore, over the last ten years, the mortality rate due to cardio vascular diseases in North Carolina has remained equal with that of the average national government (Government of North Carolina, 2014). This is an indication that the strategies employed by North Carolina to prevent the spread, as well as the emergence of these diseases are taking shape. Despite these improvements, the rate of stroke in North Carolina is very high in the United States as a whole. North Carolina has the 10th largest mortality rate of stroke in the country. On this basis, there are efforts of reducing the emergence of stroke in the country, and this is through improving an access of gaining services in caring for the patients with stroke, as well as initiating preventive measures such as education forums that promote healthy living. Furthermore, to increase efficiency in further reducing the emergence of cardiovascular diseases, there is a need of following the following steps; Carrying out education clinics for purposes of educating the public on the need of healthy living, and using proper diets. Sponsoring research, for the main aim of developing new methods of fighting the disease as well as treatment methods. Partnering with the local communities, and all stakeholders of health, for purposes of coming with suitable measures of preventing the occurrence and spread of the disease. Improving the health sector, through building of more hospitals, training medical experts who specialize in this field, as well as improving an access to medical facilities in the state. Making it mandatory for people to be medically screened on a monthly basis. Steps to take when utilizing Cohort study design in following CVD: There are four important steps to take when utilizing a cohort study design in following the emergence of the disease; these steps include the following (Community Guide, 2014), Describing the situation: This involves providing a description on the intentions of the cohort study, the type of people used for purposes of the study. Furthermore, this step involves identifying the patterns, as well as the frequencies of the occurrence of the disease in terms of person, place and time of diagnoses. Examining the Determinants: This involves the search of the factors or causes that has been associated with an increase in the probability of the development of the disease. This involves asking questions such as what, who, where, and when. Furthermore, this also involves asking questions such as why, and how. Health Related problems. Identification of other health related problems that relate to the emergence of cardiovascular diseases. This is for purposes of developing an effective design that will be effective in serving its purpose. Population; Identifying the right population, who are not infected with the disease, for the purpose of conducting the cohort study. It is important to understand that a right population matter, in the sense that they would determine whether the study is successful or not. References: CDC. (2014, March 20). Genital HPV Infection Fact Sheet. Centers for Disease Control and  Prevention. Retrieved May 24, 2014, from http://www.cdc.gov/std/HPV/STDFact-HPV.htm Government of North Carolina. (n.d.). Chronic Disease and Injury Section. DPH:. Retrieved  May 24, 2014, from http://www.publichealth.nc.gov/chronicdiseaseandinjury/ Department of Health. (n.d.). Vaccine Preventable Diseases. NC DPH, WCH: Immunization:  Family:. Retrieved May 24, 2014, from http://www.immunize.nc.gov/family/vacc-prev.htm Community Guide. (n.d.). Cardiovascular Disease Prevention and Control: Team-Based Care to  Improve Blood Pressure Control. The Community Guide-Summary-Cardiovascular Disease: Team-Based Care to Improve Blood Pressure Control. Retrieved May 24, 2014,  from http://www.thecommunityguide.org/cvd/teambasedcare.html

Dreams in Arthur Millers Death of a Salesman Essay -- Literary Analysi

Do you ever have a dream? What is your dream? Having a dream is crucial for people to work hard to make the dream come true. In Death of a Salesman, Willy Loman, the main character, had a dream— to be a well-liked salesman—and had strived for this dream throughout his whole life. But he committed suicide to end his life. He was not happy in the process of achieving his dream. Arthur Miller, the author, reveals a negative attitude towards Willy’s behavior and beliefs. Willy is a man with flaws that leads to his downfall. I share the same attitude with Miller. Yet, I pity the tragedy of Willy. Miller reveals a negative attitude towards Willy’s behavior by displaying Willy’s poor parenting skills. Being a father of Biff and Happy, Willy should teach Biff and Happy with correct moral values. When Biff steals football from the locker room, Willy first told Biff â€Å"to return that.†(30) This is the right thing to say to Biff as stealing is illegal. However, Willy then contradicts himself by saying, â€Å"Sure, he’s gotta practice with a regulation size ball, doesn’t he? †¦ Coach’ll probably congratulate you on your initiative!†(30) In this incident, Willy teaches Biff wrong moral ethics that stealing is acceptable. Besides stealing, Willy encourages Biff to play football instead studying. When Bernard, Biff’s friend, asks Biff to study, Willy argues that ‘’with scholarships to three universities they’re gonna flunk him?’’(33) As Biff is good at playing football, Willy is confident that Biff is able to get a scholarship and get accepted by the universities easily. Aside from having poor parenting skills, Willy also fails to act as a role model for his sons. When Biff discovers his father’s affair with â€Å"the woman,† Willy l... ...ly has wasted his years in pursuit of a goal that is unattainable and wants to remind us that we should not set our goal too high. Otherwise, we will waste our life and have nothing in the end. People usually enjoy the happiness during their chasing of dream. However, Willy can’t find the happiness in the progress of chasing his dream. He should have realized that he was chasing a wrong dream and had other dreams instead. Though I agree that Willy deserves his tragedy, meanwhile, I pity Willy’s tragedy. Willy has no parents to learn from so he learns the things all by himself and nobody teaches him what to do. It is not his fault for having a wrong dream. At least, I think that he is better than people who have no dream. He did strive for his dream and tried to make it comes true. However, he was too stubborn to accept others’ opinions and this leads to his tragedy.

J.R.R. Tolkien :: Biography

J.R.R. Tolkien led an interesting life because he had many traumatizing experiences as a child. Did these experiences effect his writing or was he just an imaginative adult or was he a child in a grown mans body? That is what we are going to explore in this paper. By the time I am done you will believe that this man was a traumatized child. The many experiences that he had during long his life were very dramatic. They would have made even the toughest of children have problems later on in life. From my own experiences through my own life I can kind of relate to this man. The experiences that I have had have been pretty dramatic, but nothing like his. By reading what happened to him, I know from what I have read about him that he had to be traumatized as an adult. Before J.R.R. was born, his father, whose name was Arthur, worked for a very well known and prosperous bank in England. In an effort to cut back and make more money the bank fired him. Arthur was courting a young woman, by the name of Mabel, but before he could marry her he had to prove to Mabel’s father that he was going to be able to support her for the rest of her life. While looking for a job as a bank clerk he looked to the colonies of England, and he found a job in a bank in South Africa as a financial clerk. When he had established himself in the bank he sent for Mabel. They were married in 1981 in a Catholic Church in South Africa. The town in which they lived was called Bloemfontein, South Africa. This was where they wanted their children to grow up. J.R.R. was born on January, 31 1892 in South Africa. His birth name was John Ronald Reuel Tolkien. His younger brother, Hilary Arthur Reuel Tolkien, was born two years later on February 17, 1894. They were raised in a Catholic family. When J.R.R was three years of age, in 1895, his mother, brother, and he went back to Birmingham England to meet his grandparents. The reason Arthur did not go was that he was sick with yellow fever and he was going to wait till he was better to make the long sea voyage to England. This voyage was usually not easy for even the healthy passengers, so it was wise to stay behind.

Huck Chapter Summary Essay

Chapter 12: Huck and Jim float down the Mississippi for a few days. They spot a boat and Huck, looking for an adventure, decides he and Jim should hop aboard. They overhear two robbers threatening to kill a third. Jim and Huck’s raft breaks loose and floats away. Chapter 13: Jim and Huck steal the robbers’ getaway boat. Huck feels bad and goes to shore for help. Jim and Huck abandon the robbers’ getaway boat and go to sleep. Chapter 14: Jim and Huck go through the items salvaged from the robbers’ boat. Huck tells Jim stories about kings and queens. Jim expresses his dislike for adventures, pointing out that they could get him killed or captured. Chapter 15: As they head for the Ohio River, Huck and Jim get separated by a thick fog. Huck finally rejoins Jim, who is sleeping. He tells Jim that he dreamed the entire incident. When Jim notices the debris on the raft, he realizes the truth and is upset. Huck apologizes. Chapter 16: Huck’s conscience troubles him on account of his helping the widow’s â€Å"property† escape and he resolves to turn Jim in. When Jim tells Huck he’s his only friend and the only one that hasn’t lied to him, Huck changes his mind. Huck encounters two men who want to search Huck’s raft for a runaway slave. Huck concocts a story about his family having small pox and the two change their mind. Huck and Jim’s canoe is stolen and their raft is destroyed by a steamboat. Huck escapes to shore and he’s surrounded by dogs.

Residual Stress

INFLUENCE OF RESIDUAL STRESSES ON FATIGUE FAILURE OF BUTT WELDED STAINLESS STEEL PIPE Areef A Department of Mechanical Engineering Chendhuran college of Engineering and technology Pudhukkottai, Tamilnadu [email  protected] com Abstract— This project is aimed to understand the influence of residual stresses on the fatigue failure of butt welded stainless steel pipe joints. In order to carry out this study it requires an experimental fatigue failure data and a computer aided analysis of these results. A finite element scheme will be developed to simulate the residual stress in weld using the experimental data.A Thermo-elasto-plastic analysis will be used to replicate the butt welded pipe joint and the residual stress will be determined. Residual stress that arises in welded joints by heating and cooling cycles during the welding process is another major factor in fatigue failure of welded structures. Welding residual stresses might lead to a drastic reduction in the fatigue st rength of welded elements. In multi cycle fatigue (N > 106 cycles), the effect of residual stresses can be comparable to the effect of stress concentration.The effect of residual stresses on the fatigue life of welded elements are significant as regards relieving harmful tensile residual stresses and introducing beneficial compressive residual stresses in the weld toe zones. The fatigue failure can be classified in to two categories based on the number of cycles taken to fail. A. High cycle fatigue High-cycle fatigue is when the number of cycles to failure is large, typically when the number of cycles to failure, Nf is greater than 103. B. Low cycle fatigue Low- cycle fatigue is when the number of cycles to failure is small, typically when the number of cycles to failure, Nf is less than 103.III. RESIDUAL STRESS ON WELD Residual stresses can be defined as the stresses that remain within a material or body after manufacture and material processing in the absence of external forces or thermal gradients. They can also be produced by service loading, leading to inhomogeneous plastic deformation in the part or specimen. Residual stresses can be defined as either macro or micro stresses and both may be present in a component at any one time. They can be classified as: Macro residual stress that develop in the body of a component on a scale larger than the grain size of the material.Micro residual stresses that vary on the scale of an individual grain. I. INTRODUCTION Welding has a number of detrimental effects on the structural integrity and in-service performance of the weldments. These detrimental effects are due to imperfections induced by the welding in the weldments, of which the structural shape change behavior, residual stresses and the weld solidification cracks are reported to have very severe degrading effects on the mechanical strengths and possibly can lead to catastrophic failure.Fatigue is a type of fracture that occurs in welds that are subjected to c hanging or varying stresses over time. Fatigue is mainly caused by the environment in which the welded joints are utilized. Fatigue fracture is a ductile fracture, and therefore occurs by non-uniform plastic deformation. Micro cracks and voids form after a certain number of cycles and grow proportional to the number of cycles eventually grow large enough to overcome recovery mechanisms and move quickly to fracture. The rate of this crack nucleation is proportional to the frequency of the applied stress.II. FACTORS IN FATIGUE FAILURES Fatigue failures of welded joint are initiated by many factors, such as stress concentration, environment, loading and residual stresses. Stress concentration is mainly caused by the geometrical discontinuity and thus initiates fatigue crack at the locations of discontinuity. Stress concentration may also result from weld defects and metallurgical discontinuity. Fatigue strength of weld component may also be significantly affected by the environment, su ch as oxygen, sulfur, and temperature.In addition to the axial stresses in the piping systems reduction in fatigue life also takes place by multiaxiality of loading or stresses. Micro residual stresses that exist within a grain, essentially as a result of the presence of dislocations and other crystalline defects. IV. CAUSES OF RESIDUAL STRESS Residual stresses are generated during most manufacturing processes involving material deformation, heat treatment, machining or processing operations such as welding, machining, grinding, and rod or wire drawing etc.It is possible to classify the origin of residual stresses in the following way: 1. 2. 3. Differential plastic flow Differential cooling rates Phase transformations with volume changes are one of the main factors leading to the origination and propagation of fatigue cracks in welded elements. The residual stresses in the welded joints are formed as the result of differential contractions which occur as the weld metal solidifies an d cools to ambient temperature. In fact, welding introduces high heat input to the material being welded.As a result of this, non-uniform heat distributions, plastic deformations and phase transformations occur on the material. These changes generate different residual stresses patterns for weld region and in the heat affected zone (HAZ). Residual stresses induced by shrinkage of the molten region are usually tensile. Transformation induced residual stresses will cause more critical phase transformations. When the effect of phase transformations is dominant compressive residual stresses are formed in the transformed areas.Tensile residual stresses are detrimental to the initiation and growth of fatigue cracks. Weld fatigue failure is often particularly sensitive to residual stress due to stress concentrations induced by the weld joint geometry and weld imperfections. Welding residual stress acts as a booster to the fatigue problem. Hence, crack growth rate becomes considerably highe r in the weld vicinity compared to that far from weld. The fatigue failure mechanism in the presence of weld residual stress is not well understood and it is the intent of this project to explore this mechanism.However, to quantify the effects of welding residual stresses in the design stage, one has to numerically simulate its distribution and redistribution and possible relaxation in a structure due to cyclic loading. This requires the need for a robust, reliable and numerically efficient method for modeling residual stresses. Previous studies reveals that depending upon mean stress, stress amplitude, and stress ratio of uni axial cycle stressing and two kinds of failures ratcheting failure and fatigue failure. Figure 3.Explains the variation of ratcheting strain with stress amplitude. In which we shall see that stress increases apparently with the increase in nominal stress amplitude. It implies that the effect of nominal stress amplitude on ratcheting is more significant than me an nominal stress. The variation of mean stress with ratcheting strain is explained in figure 4. In which we shall see that ratcheting strain also has an increasing trend with the mean nominal stress up to a particular limit. V. EXPERIMENTAL TECHNIQUESWelding residual stresses are generated in a structure as a consequence of local plastic deformations introduced by local temperature history consisting of a rapid heating and subsequent cooling phase. During the welding process, the weld area is heated up sharply compare to the surrounding area and fused locally. The material expands as a result of being heated. The heat expansion is restrained by the surrounding cooler area, which gives rise to thermal stresses. The thermal stresses partly exceed the yield limit, which is lowered at elevated temperatures.Consequently, the weld area is plastically hot-compressed. After cooling down too short, too narrow or too small comparing to the surrounding area, it develops tensile residual stres s, while the surrounding areas are subjected to compressive residual stresses to maintain the self-equilibrium The distribution of residual stresses in a welded pipe is more complex, Fig. 1 shows the possible expansion and shrinkage in a butt welded pipe. In this case, shrinkage of the weld in the circumferential direction induces circumferential force, F, shearing force, Q, and bending moments, M, to the pipe.Figure. 2 shows a characteristic residual stress profile on a low carbon steel welded component. Also the distribution of residual stresses in a pipe is affected by many factors such as diameter, wall thickness of the pipe, weld geometry, and welding procedure. From the graphical plot we shall see that the maximum value of the harmful residual stress is about 360 N/mm2 (tensile stress) near the welding line and it decreases to be about 165 N/mm2 at the distance of 80 mm from the welding axis.The minimum residual stress is about 90 N/mm2 near the welding line and it becomes abo ut 60 N/mm2 in compression at the instance of about 60 mm, then it reduces to about 10 N/mm2 in tension at 80 mm distance from the axis. Such high tensile residual stresses are the result of thermoplastic deformations during the welding process and A. Sample Used The material used for the study is stainless steel material of grade SS304. The material is chosen because of its following properties. It has an excellent corrosion resistance in a wide range of atmospheric environments and many corrosive media.Considering its heat resistant property it is not suitable to use in a range of 425-860 °C if subsequent aqueous corrosion resistance is important. This material has excellent weld ability by all standard fusion methods, both with and without filler metals. Welding of 304 can be done with Grade 308 and 308L rods or electrodes (and with their high silicon equivalents). Heavy welded sections in Grade 304 may require post-weld annealing for maximum corrosion resistance. Tensile Stren gth (MPa) min 515 Yield Strength 0. 2% Proof (MPa) min 205 Elongation (% in 50mm) min 40 Rockwell B (HRB) max 92 Brinell (HB) max 201D. Finite element analysis Most of the residual stress studies were conducted based on either axi symmetric or 2D plane assumptions due to the limitations of the finite element codes and computer resources available during the time of the study. Moreover, the thermo-mechanical problem was assumed to be uncoupled where the thermal and mechanical responses were treated separately. Furthermore fatigue failure usually initiate at the stress concentration area and fatigue loading is usually not axi symmetric, and hence a two dimensional model can not simulate the fatigue failure response of weld joints accurately.In order to simulate the fatigue response of welded joints in the presence of residual stresses, it is essential to conduct a three-dimensional analysis. Figure 5. Illustrates the solid and FE model of the specimen RESULT AND DISCUSSION 3D finite e lement fatigue response analyses for a socketwelded joint were performed by using ANSYS. This is needed in order to include the calculated residual stress and strain fields as the initial stresses and strains in the fatigue analysis. A fixed boundary condition at the socket end is imposed.Same finite element mesh and the material model used in the residual stress analysis, are restricted to be used in the fatigue analysis. The following are some of the discussions we found out after the comparative experiments on Fatigue machine and computer aided simulation. High tensile residual stresses, at or above the yield stress level, exist near the weld toe area, especially at the weld start/stop location. The magnitude of the residual stresses reduces quickly as the distance from the weld toe increases. The residual stress distribution does not change much when the slip-on gap in the socket weld joint is reduced to zero.Hence, the increase in fatigue life of socket welds with no slip-on ga p is unrelated to residual stress. The improvement in fatigue life may come from the change in failure mode, which in turn, may be influenced by the change of the external load stress or strain distribution. REFERENCES [1] Guozheng Kang, Yugie Liu, and Zhao Li â€Å"Experimental study on ratchetting-fatigue interaction of SS304 stainless steel in uni-axial cyclic stressing† – International journal of Materials Science and engineering, Volume 435, 2006, Pages 396-404. N. S. Rossini, M. Dassisti , K.Y. Benyounis, A. G. Olabi â€Å"Methods of measuring residual stresses in components† International journal of Materials and Design, Volume 35, 2012, Pages 572–588. Y. Kudryavtsev and J. Kleiman â€Å"Fatigue of Welded Elements: Residual Stresses and Improvement Treatments† Integrity Testing Laboratory Inc. 80 Esna Park Drive, Units 7-9, Markham, Canada presented paper in the year 2005. Z. Barsoum â€Å"Residual stress analysis and fatigue of multi-pass welded tubular structures†International journal of Engineering Failure Analysis, Volume 15, 2008, Pages 863–874. M.Farajian-Sohi, Th Nitschke-Pagel, K â€Å"Residual stress relaxation in welded joint under static and cyclic loading† Issued from International Centre for Diffraction Data 2009 ISSN 1097-0002. Grade 304 Table. 1 Mechanical property of SS grade 304 Elastic modulus (Gpa) 193 Thermal conductivity (W/m. K) 16. 2 Specific heat (J/kg. K) 500 Electrical resistivity (ohm) 720 Grade Density (kg/m3) 304 8000 Table. 2 Physical property of SS grade 304 B. Stainless steel welding Methods There are three methods of stainless steel welding which are preferred over the rest.Metal Inert Gas (MIG) welding, Tungsten Inert Gas (TIG) welding, and Shielded Metal Arc Welding (SMAW). Stainless steel welding requires a bit more finesse than welding mild steel or aluminum, because heat is an enemy in this process. Also the fumes made from any of these processes are very harmf ul, and great care must be taken to avoid breathing them. TIG welding utilizes a tungsten welding electrode, a filler metal rod and an inert gas to shield the weld. This welding method requires little or no post-weld finishing. The tungsten tip in the welding torch is touched to the material to be welded.This creates an arc that the welder dips the filler metal rod into and allows it to melt into the welding puddle. The shielding gas prevents contamination from entering the weld and allows the weld to flow out smoothly. Heat is controlled through a foot switch. So the suggested welding method is TIG welding. C. Fatigue test Butt welded piping joints were tested in a cantilever setup. In these test the welded joint to be tested is located near the heavy and stiff support column. The fatigue loading cycle is applied to the other end of the pipe using the actuator of a servo- hydraulic testing machine through a pin end fixture setup.The pin end fixture consists of a self-aligning ball bearing and a pin, which is snugly fitted to the ball bearing and tightly attached to the end fixture. One of the pin end fixtures is tightly screwed to the actuator rod and the other welded to the specimen. [2] [3] [4] [5] [6] D. Akbari, I. Sattari-Far Faculty of Mechanical Engineering, Amirkabir University of Technology, Tehran, Iran â€Å"Effect of the welding heat input on residual stresses in butt-welds of dissimilar pipe joints† International Journal of Pressure Vessels and Piping, Volume 86, 2009, Pages 769–776. [7] B. Brickstad, B. L.Josefson â€Å"A parametric study of residual stresses in multi-pass butt-welded stainless steel pipes† International Journal of Pressure Vessels and Piping, Volume 75, 1998, Pages 11-25. Figure 3. Relation between ratcheting strain with stress amplitude Figure 4. Relation between ratcheting strain with Mean stress Figure 1. Distribution of longitudinal fillet weld Residual stress on a butt welded pipe Figure 5. Solid model (a) and FE model (b) of welded pipe Figure 2. Distribution of longitudinal fillet weld on a carbon steel welded component Axial residual tress distribution in a buttwelded joint